Over the last few years, Kia has really put itself on the map as one of the most modern and progressive car manufacturers. Not content with raising standards across their range of hatchbacks, SUVs and saloons in recent years, the ambitious Korean brand has also pushed itself into new segments. Last year it was the stunning Kia Stinger GT stealing all the headlines for its evocative design and high-performance engine. This year it’s the return of the Kia ProCeed. But not as we know it!
The Kia ProCeed entered the market a number of years ago as a sporty, three door hatchback. But there is no longer much of a market for cars like that. So Kia has reimagined the ProCeed as a “shooting brake” to coincide with the new generation of the Kia Ceed family that arrived in Ireland in 2018.
The 2019 Kia ProCeed
The new Kia ProCeed is a cross somewhere between an elegant hatchback and a practical estate. It now sits at the top of the Ceed range, with a list price of €28,946. For reference the Ceed hatchback range kicks off at €22,695 and the SW range at €25,295.
However, the Proceed range is very simple in Ireland in that Kia Ireland is offering just one model with a high specification – GT Line. The 2019 Kia ProCeed GT Line has a 1.4-litre turbo petrol engine under the bonnet putting out 140hp. A six speed manual gearbox comes as standard while there is a 7 speed automatic version available for €30,445.
Stylish and practical
The 2019 Kia ProCeed is a design-led concept merging style and practicality. The ProCeed is lower and longer than both the Ceed five-door hatchback and Sportswagon and so carries its own unique identity within the Ceed family. In fact it’s quite unique in the family car segment with a striking raked back silhouette, sharing only its bonnet and front wings with the Ceed five-door.
The ProCeed name is spelled out in capitals across the centre of the tailgate, beneath LED tail-lights which span the width of the tailgate, giving the car a unique light signature. The ‘tiger nose’ front grille is finished in high gloss black with satin chrome, with matching high gloss black door mirrors and side sill mouldings. The air intake has a lower lip with black accent, and the rear spoiler is body coloured with high gloss black trim.
The ProCeed is every bit the head turner especially finished in Infra Red, but it’s also versatile with a 594 litre boot. The boot is bigger than in the Ceed hatchback and just a few litres shy of the SW in that regard. It’s also easy to load and access the space too. The sloping roofline means that in the rear, there is some impact on headroom, but otherwise this is a competively sized car for the compact class.
The interior of the Kia Proceed
The interior is almost a carbon copy of the Ceed on which it is based, though the ProCeed does have a black headliner, special upholstery and a D-shaped sports steering wheel. It’s a comfortable cabin with some stylish brushed chrome and gloss black to add interest. Considering the premium buyers pay for this model, it would be nice to see some more higher quality materials or a more individual design. A small frustration really.
Standard equipment on the ProcCeed GT Line includes 17” alloys, automatic headlights, front projector headlights, LED daytime running lights, LED rear lights with a full-width LED brake light, front fog lights, rain sensing wipers, cruise control, rear privacy glass, wireless phone charger, reversing camera with rear parking sensors, High Beam Assist, Driver Attention Warning and Lane Keeping Assist with Forward Collision-Avoidance Assist.
Driving the Kia ProCeed
Kia has made a few changes to the ProCeed under the skin for a sportier and more engaging drive. This has been achieved by using stiffer front and rear springs to increase body control and improve steering inputs, and softer front and rear anti-roll bars to keep its inside wheels in contact with the road, even under hard cornering.
On the road the ProCeed immediately feels tauter and more engaging with loads of front end grip and minimal body roll making it a very accomplished car to drive. There is a firmer edge to the suspension but it’s by no means uncomfortable. There was quite a lot of audible road noise however on our test drive.
The 1.4-litre engine does perform well in the ProCeed with good power and performance, reaching 100kmh in just 8.8 seconds from a standstill, and smooth power delivery through the six speed manual gearbox. There is no diesel engine available in the ProCeed in Ireland so running costs will be a little higher. Over a week of driving my fuel consumption was 6.9l/100km and motor tax is €280 per year.
The new Kia ProCeed makes a style statement, while also being practical, so it’s a compelling alternative to the family hatchback or SUV. The ProCeed does command more investment over the Ceed hatchback and SW, but it’s a prestigious vehicle and fun to drive also. Another stunning and ambitious car from Kia!
Model tested: Kia ProCeed 1.4 T-GDi GPF Petrol 140 hp 6MT
Engine: 1.4-litre turbo petrol
Power: 140 hp
Torque: 242 Nm
0-100km/h: 8.8 seconds
Top speed: 209 km/h
Fuel economy: 45.6 mpg
CO2 emissions: 132g/km
Motor tax: €280 per year