True Blue

Aston Martin Vanquish Volante
Aston Martin Vanquish Volante
Aston Martin Vanquish Volante
Aston Martin Vanquish Volante

Blue cars have not been popular for a while.

That could be changing as more and more manufacturers choose blue paint to showcase their latest models, from supercars like the Aston Martin Vanquish Volante, to mass-market cars like the Ford Focus.

Over the past few years, black, silver, grey and white have dominated when it comes to new car sales. Already in 2014 over 70% of new car buyers in Ireland have chosen one of these colours for their new car.

But could blue make a comeback?

Car colour trends do change over time. But these changes tend to be gradual rather than dramatic.

White was popular in the 1980s and has seen a resurgence in recent years. It’s now the world’s most popular car colour.

Audi S7 Sportback
Audi S7 Sportback

But it looks like we could be seeing more blue cars on the road in the next couple of years, with the experts already noting some increases in some markets like North America – where there has been a noticeable increase in sales of blue sports cars.

Mercedes-Benz C-Class Estate
Mercedes-Benz C-Class Estate

I’m not surprised because over the last few weeks and months there has been a steady stream of blue cars landing in my inbox in the form of pictures of new models launched by the manufacturers.

There’s been the new Volkswagen Scirocco, the Aston Martin Vanquish Volante, the Mercedes-Benz C-Class Estate, the Ford Focus, the Audi S7 Sportback, and the BMW M3 to name a few.

2015 Ford Focus
New Ford Focus

If manufacturers are using blue to showcase their latest models, you can be sure that blue is undergoing a renaissance in the industry.

And it won’t be long until this translates to more blue cars on our roads. Watch this space.

Caroline Kidd

 

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