December 17, 2018

BMW And MINI Announce Price Reductions

Savings to be made across BMW and MINI range

The new BMW 3 Series will arrive in Ireland next March, as the brand announces price reductions
The new BMW 3 Series will arrive in Ireland next March, as the brand announces price reductions

BMW Group Ireland has announced price reductions across BMW and MINI brands in Ireland.

The average price reduction is 5.1 per cent, representing an average saving of €3,296 on new BMW models.

Meanwhile for MINI, the average reduction is -3.9% or €850 across its range.

These reductions are despite the diesel VRT increases announced in Budget 2019.

Paulo Alves, Managing Director BMW Group Ireland said: “The change in our pricing is designed to make it even more compelling for customers to stay in BMW’s Irish network and offset currency fluctuations. We are offering this decrease at a time when the industry is faced with increasing prices due to new EU legislation with WLTP (Worldwide Harmonised Light Vehicle Test Procedure).”

MINI Ireland is also announcing a new simplified product offering for customers across its entire range, with now just three styles for each model: Classic, Sport and Exclusive. These changes are designed to make it easier to order a MINI in five simple steps.

Two new functional optional packs will also be introduced: ‘Comfort Pack’ and the ‘Comfort Plus Pack’.

Additional standard equipment will be featured on all new MINI models including interior ambient lighting, MINI logo projection from the driver door, automatic headlights and rain sensors.