BMW Group Ireland has announced a major new partnership agreement with Triathlon Ireland that sees the brand become the sport’s main sponsor, as well as title sponsor of the BMW Triathlon National Series and the BMW Duathlon National Series.
The deal includes an investment of €1 million over the duration of the sponsorship, which will support the Organisation to make the Triathlon and Duathlon more accessible to people of all abilities and backgrounds in every part of the country.
Triathlon has one of the highest growth rates of any sport in Ireland and has one of the highest female participation rates in the country at 35%.
Per (head of) capita, Ireland has the fifth highest participation rate in Triathlon of any country in the world, while this year alone, more than 70,000 people will participate or watch a triathlon event on the island of Ireland.
2018 BMW Triathlon National Series
This summer, more than 10,000 people will compete in the BMW Triathlon National Series – a nationwide league of 17 races which take place around Ireland between May and September.
The vast majority of these people will be amateur participants: men, women and teenagers seeking to challenge themselves and achieve something extraordinary. Competitors need to compete in four races to qualify for a ranking in the BMW National Series with awards presented in five-year age groups. Within the National Series, women between the ages of 40 and 44 across the country are only competing against women of their same age. Last year the youngest competitor in the National Series was just 16 while the oldest raced in the men’s 70-74 years age group.
BMW Corporate Series
From 2019 BMW and Triathlon Ireland will launch a Corporate Series to encourage companies help their employees towards greater health and fitness.
This is in-line with the Governments National Physical Activity plan (2016) to promote workplace wellbeing.
Commenting on the sponsorship announcement Paulo Alves, Managing Director BMW Ireland Group said: “The partnership with Triathlon Ireland is a hugely exciting development for BMW in Ireland. At the core of our brand is a notion to make every second count, whether in a professional, personal or sporting sense so we are very excited to come on board and further support the development of the sport here in Ireland”.
Triathlon Ireland Chief Executive, Chris Kitchen believes BMW are a perfect match: “We share common values and strive to provide perfection in our own fields. We will be working hard with BMW to ensure a mutually beneficial relationship develops and flourishes over the sponsorship’s duration.”
Mr Kitchen continued: “Triathlon is one of the fastest growing sports in Ireland and has moved from a niche sport to a mainstream one with over 18,000 members and an ever increasing reach. The relationship with BMW will provide significant extra income to help us grow and accelerate the development of the sport further. Both organisations are ambitious and goal focussed and the injection of additional funds and the value in kind will help enable us to not only achieve but exceed the aspirations within our Strategic Plan.”
For more information about the BMW Triathlon and Duathlon National Series, please visit Triathlon Ireland.