Artistic Fiat 500 Ron Arad goes on sale in a limited run
Pity the poor Fiat 500. Its diminutive little body is prime real estate for brands to display their wares. It’s been adorned with designer clobber from Gucci, wrapped in bubblegum pink by Barbie and “denimified” by Diesel in the seven years since it’s been reborn, among others.
But things were looking up for the Fiat 500 when an actual artist turned up with his paintbrush to modify the 500 in his own unique way.
In partnership with Fiat, Ron Arad, an Israeli-born and London-based industrial designer, architect and artist, has developed a limited edition model of the 500 called the Fiat 500 ‘Ron Arad’.
Arad is a life-long fan of the original Fiat 500 and one of his most famous works is called “In Reverse” and consists of six compressed original Fiat 500 cars.
Arad was inspired to design the 500 that would bear his name with the outline graphic of an original 1957 Fiat 500 superimposed on each side of the car’s bodywork.
The result is very striking and unusual in monochrome black and white. The simple outline shows that as small as the modern 500 is, it still absolutely dwarfs the 1950s original.
The Fiat 500 ‘Ron Arad’ is a limited edition model and 200 of them have just gone on sale in the UK. Very arty indeed, but would you drive it?