The separation of the DS brand from Citroen is now complete and after the launch here of the DS 5 and DS 4, the smallest car in the DS range has reached Ireland.
The DS 3 is the car formerly known as the Citroen DS 3, but DS is now a standalone brand and the premium arm of the PSA Group, which also accounts Peugeot as one of its brands.
All Citroen badging has been removed and a new grille bearing the DS emblem is the most significant visual update.
The range has been streamlined into two trim lines, Elegance and Prestige, and there is enhanced standard equipment.
The range kicks off at €21,345 for DS 3 Elegance with 1.2-litre Puretech (82bhp) petrol engine, and this model features brand new ‘Blade’ 16” alloy wheels, LED front fog lights, sports seats with new ‘Dinamica’ cloth trim, automatic air-conditioning, rear parking sensors and the DS Connect Box emergency and assistance system.
DS 3 Prestige is available from €27,295 with a 1.2-litre turbocharged petrol engine with 130bhp. Equipment includes eMyWay satellite navigation, additional front parking sensors, Alcantara upholstery and 17” alloy wheels.
Other engine options for new DS 3 include the 1.2-litre Puretech (110bhp) and 1.6-litre BlueHDi diesel with 100 or 120bhp.