December 17, 2018

Mazda: “European Drivers Still Want The Internal Combustion Engine”

Petrol and diesel are not dead

Mazda CX-5
Mazda thinks there is life left in the internal combustion engine

New research by Mazda has revealed that almost 60 per cent of European drivers, see a positive future for petrol and diesel engines.

The Mazda Driver Project research – commissioned together with Ipsos MORI – polled 11,008 people across key European markets and an average of 58 per cent believe there is “a lot of innovation and improvement still to come with petrol and diesel engines”.

The findings arrive as Mazda ramps up its ‘Sustainable Zoom-Zoom 2030’ vision to combine the best of internal combustion engines with effective electrification technologies. Central to this ambition is SKYACTIV-X, the world’s first commercial petrol engine to use compression ignition.

According to Mazda, this new engine “combines the advantages of petrol and diesel engines to achieve outstanding environmental performance, power and acceleration performance”.

Mazda Motor Europe’s President and CEO Jeff Guyton said, “The research findings are fascinating. The whole basis of our long-running Drive Together campaign is to celebrate the sheer joy of driving, and it appears that European drivers see a long road ahead for the internal combustion engine – we are working hard to make that road an even better experience for drivers everywhere.

“We recently launched ‘Sustainable Zoom-Zoom 2030’, our long-term vision for technology development.  In it, we set out how we plan to use driving pleasure to help solve issues facing people, the earth and society. In the case of greenhouse gas emissions, we believe it’s necessary to have the right solution at the right time.

For us this means taking a well-to-wheel view, and therefore today’s most rational offering is a combination of internal combustion engines and electric devices which consider each market’s energy situation and power generation methods. In this context, we are determined to perfect the internal combustion engine.”

Technical note: Data from the consumer research conducted by Ipsos MORI is based on a survey conducted among 11,008 adults across 11 European markets, with at least 1,000 interviews in each market. All interviews were conducted between 7th – 22nd September 2017. The consumer survey data is weighted to the known population proportions of each country‘s adults by age, gender, and home region.