ŠKODA has reported their best ever start to a year with record vehicle sales and revenue performance.
Against the backdrop of a declining market, ŠKODA has increased sales in Ireland by 5.2% to 5,329 vehicles. This is an achievement considering the new car market contracted by 10.7% in the first quarter.
ŠKODA acquired 8.3% market share in the first three months of 2019, pushing the brand into the top 5 best-selling car brands in Ireland for the first time. The Octavia, Superb and the Kodiaq SUV were the key models driving ŠKODA’s success.
John Donegan, Brand Director at ŠKODA Ireland commented: “The joke is over. ŠKODA has confirmed its place in the top 5 best-selling car brands and with the continued support of our dealer network, we believe the best is yet to come. This May we will launch our new SCALA hatchback, with the KAMIQ compact SUV following in autumn.
Also this autumn, our executive Superb will receive a cosmetic refresh and the option of plug-in hybrid technology will be offered in the ŠKODA brand for the first time. By the close of 2020 we will have an unrivalled offering of petrol, diesel, hybrid and fully electric products to offer our customers.”
ŠKODA also enjoyed strong financial performance. New car revenue increased by 9% from €68.5 million to €74.6 million and revenue from parts and accessories increased 13% from €2.8 million to €3.2 million. A growing number of consumers are also availing of competitive ŠKODA finance offers with ŠKODA confirming over €60.4 million was loaned in the first three months; an increase of 26% on the same period last year.