December 12, 2018

Spirit Jaguar Land Rover Opens New Showroom In Sandyford

Aims to improve the dealership experience

Spirit Jaguar Land Rover Opening New Showroom
Land Rover ambassador Brian O’Driscoll, Jaguar Land Rover Global CEO Dr. Ralf Speth, OHM CEO Declan McCourt and Jaguar ambassador and TV presenter Kathryn Thomas pictured at the opening of the new JLR showroom in Sandyford

Spirit Jaguar Land Rover celebrated the launch of a new 20,000 sq/ft showroom in Sandyford, Dublin, with a special event attended by Jaguar Land Rover CEO, Prof. Dr. Ralf Speth.

To celebrate the official opening, Dr. Speth joined the Spirit Jaguar Land Rover team in unveiling the new all-electric Jaguar I-PACE, which made its public debut in Ireland.

RTE broadcaster and Jaguar ambassador, Kathryn Thomas, was MC for the evening and welcomed Land Rover Ambassador and former Irish Rugby International Brian O’Driscoll, as well as loyal Jaguar Land Rover customers and enthusiasts.

According to Spirit, the new showroom is the “ultimate reflection of the Jaguar Land Rover ethos, offering customers a truly premium sales and ownership experience”. Over the last 12 months, the Spirit Jaguar Land Rover showroom has been “transformed into a landmark building in the local community with a warm, refined and eye-catching design,” featuring free wi-fi, a coffee bar, a new colour and trim space and lounge-style waiting area.

The full range of Jaguar Land Rover vehicles can be displayed in the new showroom, in addition to an Approved used car showroom, accommodating 8 vehicles. In addition, electric charging points have been installed throughout the site to facilitate Jaguar Land Rover’s range of electric and hybrid models.

Spirit Jaguar Land Rover has also included new handover bays, where customers receive a VIP handover experience before driving straight out of the showroom.

Spirit Jaguar Land Rover Opening New Showroom
Guests explore the new Jaguar I-Pace at its unveiling at the new JLR showroom launch in Sandyford

Eddie Kavanagh, Managing Director of Jaguar Land Rover Ireland, said: “This is another significant milestone in the redevelopment of our entire retailer network which will be complete later this year.  Jaguar Land Rover is enjoying a period of rapid growth with the introduction of several exciting new models, not least the ground-breaking new Jaguar I-PACE.  This new flagship facility is a fitting home for our fantastic range of Jaguar and Land Rover vehicles.  I’d like to congratulate the team in Spirit Motor Group and wish them every success in the future.”

Jim Ryan, Dealer Principal at Spirit Jaguar Land Rover said: “This redevelopment is another essential step in our growth plans for Spirit Motor Group.  It further demonstrates our commitment to Jaguar Land Rover and our ambition to provide first class service and facilities for our valued Jaguar and Land Rover customers. We look forward to welcoming customers old and new to our flagship facility here in Sandyford.”