Super Mario is starring in a new ad campaign in Japan for Mercedes-Benz. The bizarre advert features Mario bopping along in a Mercedes-Benz GLA through an 8-bit Mushroom Kingdom before switching to a live action sequence. It’s all part of a campaign to launch the new compact SUV in Japan. With rugged looks and raised driving position, the Mercedes-Benz GLA is obviously a perfect car for action hero Super Mario!
It’s a long way from slick ads for big, luxury saloons but it’s no secret in the industry that Mercedes-Benz wants to attract younger buyers to the brand. The GLA will join the new A-Class hatchback and CLA coupe in a hunt for a slice of that market. For kids who grew up in the Eighties and Nineties, Super Mario is a household name so who better than the man himself to promote it?