The Volkswagen Snapshot Instagram Competition, powered by The Snapys, is back for its second year. The Instagram-based competition invites users of the app to upload photos to Instagram using the #VWSnapshot hashtag, along with their chosen category hashtags.
The categories for this year’s competition are ‘Design’, ‘Light’, ‘Roadtrip’, ‘Technology’ and ‘Volkswagen.’
Prizes for the winning entrants include a trip to Barcelona, an escape to Bubblehouse, Finn Lough, drones and premium photography lighting equipment.
Twelve winning entrants will also feature in the 2019 Volkswagen Snapshot calendar, proceeds of which will be donated to Volkswagen Ireland’s 2018 charity partner, Focus Ireland.
Mark McGrath, Head of Marketing at Volkswagen Ireland commented: “We are delighted to launch the Volkswagen Snapshot 2018 competition, which follows a hugely successful first year which gained over 5,000 entrants. We at Volkswagen Ireland are pleased to support this very worthy cause.”
Sinead Price, Co-Director of Fundraising and Marketing for Focus Ireland commented: “Last year was the worst year for homelessness in the history of the state. More men, women and children experienced homelessness than ever before in our history. There are 9,652 men, women and children homeless across Ireland, up from 3,258 in July 2014, that is a rise of 548 people since January 2018 alone.
“The support of Volkswagen Ireland will mean Focus Ireland can prevent more families from falling into homelessness in the first place, and help to ensure that others already impacted can with the backing of Volkswagen Ireland, exit homelessness.”
Conor Lynch, CEO, Connector, commented: “The team at Connector is delighted to continue our successful partnership with Volkswagen to run Volkswagen Snapshot in 2018. Our goal with the competition is to identify, showcase and reward Ireland’s most talented Instagrammers. Thanks to the generous support from Volkswagen for making this possible.”
Sales of the 2018 Snapshot calendar raised €3,000 for Pieta House.