The new CUPRA Ateca!
The new CUPRA Ateca!

Caroline drives the new CUPRA Ateca!

CUPRA is making a welcome return to Ireland, this time as its own standalone brand. It’s not long ago since SEAT sold a number of hot CUPRA versions of the Ibiza and Leon in Ireland. But in 2018, CUPRA launched as a singular brand within the Volkswagen Group, with plans for a line-up of tasty new performance models. The first of these to debut here is the amazing CUPRA Ateca.

New CUPRA cars, inspired by SEAT’s award-winning motorsport division, will be available exclusively from Airside CUPRA, Ireland’s only specialist CUPRA dealer.

What is it?

Based on the rather suburban Ateca SUV, the new CUPRA Ateca is anything but suburban. Priced from €49,990, the CUPRA Ateca is powered by the stunning 2.0 TSI turbo petrol engine with 300 HP! Four wheel drive as standard makes the best possible use of that power in an SUV and there’s also a slick shifting DSG gearbox that does nothing to dull down the fun.

Under the bonnet of the CUPRA Ateca, there's a 2.0 TSI petrol engine
Under the bonnet of the CUPRA Ateca, there’s a 2.0 TSI petrol engine

The new CUPRA badge is out of this world and is placed around the car. My test car looked fantastic in Black Magic and drew many admiring glances though the car lacks some recognition – most people haven’t a clue what it is other than it looks fast! There’s a special honeycomb grille, glossy black trim, full LED headlights, 19” alloys, four magnificent exhausts at the rear. The CUPRA name is spelt out on the lower grille and at the rear. This car is COOL.

The CUPRA Ateca also has a fantastic interior that’s really well appointed. There’s sophisticated Alcantara trim on the door panels and on the sports seats. Copper stitching and carbon fibre effect trim also feature. A full digital instrument panel is a fine addition and is supported by the 8-inch touchscreen navigation system in the centre of the dash.

Driving the new CUPRA Ateca

The CUPRA Ateca has an independent front suspension setup using MacPherson struts and a multilink rear. The adaptive suspension system – Dynamic Chassis Control – provides a setup that can be adjusted to the driver’s needs from comfort to firm and sporty. The CUPRA Ateca also gets larger front and rear discs, at 340mm and 310mm respectively, giving greater confidence in the SUV.

The interior of the new CUPRA Ateca
The interior of the new CUPRA Ateca

The newly developed seven-speed DSG transmission has been engineered to offer a sportier feel with faster, smoother and more precise changes. The CUPRA Ateca also features launch control. All-wheel drive 4Drive technology analyses road conditions in real time and progressively delivers power at each moment to the wheels that need it. The CUPRA Ateca is clearly smart also!

On the road, the CUPRA Ateca is shockingly quick and fun to drive with the 2.0 TSI giving a fabulous performance here. It pulls hard like a hot hatch with 400Nm of torque and 0 to 100kmh in just 5.2 seconds. The CUPRA Ateca is more than reminiscent of a Golf R. It imitates the hunkered down feel of a hot hatchback well, but in the corners the higher centre of gravity means it doesn’t feel quite as planted. The CUPRA mode is the most hardcore drive setting and gives the car a ferocious soundtrack to match the bad boy looks.

So would you buy it?

The cool thing about the CUPRA Ateca is that it’s still a very on trend and practical SUV. There is seating for five and a generous 485 litre boot. So it can be your not so guilty pleasure.

The CUPRA brand doesn’t have immediate recognition now with its new badging and dissociation from the SEAT brand so that may hold the car back somewhat in Ireland. However within the Volkswagen Group, this is a fantastic machine and very well placed. A petrol powered performance vehicle with all the practicality of an SUV and the engine and performance of a hot hatchback. The CUPRA Ateca is a fantastic debut and signal of intent from the new performance brand.

The CUPRA Ateca is really very good!
The CUPRA Ateca is really very good!

Caroline Kidd

Model tested: CUPRA Ateca 2.0TSI DSG 4Drive
Engine: 2.0-litre turbo petrol
300 hp
Torque: 400 Nm
5.2 seconds
Top speed: 247 km/h
Fuel economy:
8.5-8.9 l/100km
CO2 emissions: 
168 g/km
Motor tax: 
€570 per year