Welcome to Changing Lanes!

The leading Irish online automotive magazine by Caroline Kidd. Original motoring content since 2014! Proudly based in Wexford, Ireland.

ABOUT CHANGING LANES

Changing Lanes is a leading Irish online automotive magazine featuring a mix of on-point motoring news, definitive car reviews, top industry interviews and fab features! At Changing Lanes, we aim to give you a fun, honest and alternative viewpoint on cars and the motor industry. As a proud independent voice and trusted authority on motoring in Ireland, we have no agenda other than to help consumers to navigate the numerous choices available to them when it comes to buying a new car.

We test and review all types of cars, from SUVs to hatchbacks, saloons and sports cars, budget models, family heroes, luxury cars, electric, hybrid, petrol and diesel. Our news items are specially selected for an Irish audience with all the pertinent information that matters to you. We also travel the globe virtually to bring you the best motoring stories and interviews with some of the most influential and interesting voices!

At Changing Lanes we are proud of our high-quality content, original car photography, and loyal following of fans. Rev up and enjoy the best of Irish motoring!

Caroline and the new Renault Clio in Valencia Orange!
Caroline has had the privilege to test hundreds of new cars
Changing Lanes by Caroline Kidd

MEET CAROLINE

Hi, I’m Caroline, the founder and editor of Changing Lanes. Cars are my passion; Changing Lanes is where that passion lives.

I set up the www.changinglanes.ie domain in 2014 as a simple blog where I could share my passion for cars. Since then the site has grown beautifully, gaining more and more fans every year from Ireland, Europe and around the globe. I’m super proud of Changing Lanes and our position as one of Ireland’s top sources on new cars and the motor industry. The website has given me the privilege to drive hundreds of cars and report from new car launches in Ireland and Europe. Every article and car review on Changing Lanes is informed by my expert opinion and broad market knowledge honed over 6 years as a motoring journalist, editor of this website, and jury member for Irish Car of the Year.

Over the years, I have invested in improving the site layout and design, while maintaining high standards when it comes to content production and writing. I have access to the PR teams and press fleets of the majority of car manufacturers in Ireland. This means that we can bring you the best auto news and latest new car reviews, reporting on the most important details that matter to you the Irish consumer before these cars reach dealer showrooms.

MORE ABOUT ME

I have an MA in Journalism from the Dublin Institute of Technology (DIT) and a Certificate in Digital Marketing from Carlow IT. Studying journalism in college has influenced my editorial style and reporting, while it also taught me a lot about the role of journalism in society and the media landscape. This all informs my approach to Changing Lanes.

I live in County Wexford, Ireland. My favourite place to photograph cars is the Blackstairs Mountains on the Wexford/Carlow border. When not writing about cars I enjoy drawing, singing, baking, walking (+ a bit of running!), and exploring the Irish countryside, preferably on four wheels! I’m also an animal lover and a volunteer with the North Wexford SPCA.

COPYWRITING BY CHANGING LANES

Copywriting by Changing Lanes launched in 2020. This suite of creative copywriting services is designed to suit the content needs of your retail or automotive business. I help clients to improve their online presence with engaging, informative copy that is perfectly optimised for the web. I’m passionate about helping my clients to overcome challenges to perform better online, explore new ways to engage customers with content, develop more leads and reach your business goals. I understand the online environment and what it takes for a business to succeed because I have done it all with Changing Lanes.

Copywriting by Changing Lanes

Media

Check out Changing Lanes in the media!

Changing Lanes has been mentioned in a number of magazines and across the web. We’ve also been featured and interviewed by a number of leading writers in the automotive space. Caroline has written articles that have appeared in a number of publications including Forecourt & Retail News, the Sunday Independent and DriveTribe. Visit our Media page to find out more!