Welcome to Changing Lanes

The leading Irish online automotive magazine by Caroline Kidd. Traffic-stopping car content since 2014!

ABOUT CHANGING LANES

Changing Lanes is a leading Irish online automotive magazine featuring a mix of definitive car reviews, on-point motoring news, industry interviews and fab features! At Changing Lanes, I aim to give you a fun, honest and alternative viewpoint on cars and the motor industry. As a proud independent voice and trusted authority on motoring in Ireland, I have no agenda other than to help consumers to navigate the numerous choices available to them when it comes to buying a new car.

I test and review all types of cars, from SUVs to hatchbacks, saloons and sports cars, budget models, family heroes, luxury cars, electric, hybrid, petrol and diesel. I’ve driven over 400 new cars since the website was launched back in 2014. I am proud of my high-quality content, original car photography, and loyal following of fans. Rev up and enjoy the best of Irish motoring!

Caroline and the new Renault Clio in Valencia Orange!

MEET CAROLINE KIDD/FOUNDER & EDITOR OF CHANGING LANES

Cars are my passion; Changing Lanes is where that passion lives. I set up the www.changinglanes.ie domain in 2014 as a simple blog where I could share my passion for cars. Since then the site has grown beautifully, gaining more and more fans every year from Ireland, Europe and around the globe. I’m super proud of Changing Lanes and my position as one of Ireland’s top sources on new cars and the motor industry.

The website has given me the privilege to drive hundreds of cars and report from new car launches in Ireland and Europe. Every article and car review on Changing Lanes is informed by my expert opinion and broad market knowledge honed over eight years as a motoring journalist and as a juror for Irish Car of the Year.

Over the years, I have invested in improving the site layout and design, while maintaining high standards when it comes to content production and writing. I have access to the PR teams and press fleets of the majority of car manufacturers in Ireland. This means that I can bring you the latest new car reviews and motoring news, reporting on the most important details that matter to you the Irish consumer before these cars reach dealer showrooms.

MORE ABOUT ME

I have an MA in Journalism from the Dublin Institute of Technology (DIT) and a Certificate in Digital Marketing from Carlow IT. Studying journalism in college has influenced my editorial style and reporting, while it also taught me a lot about the role of journalism in society and the media landscape. This all informs my approach to Changing Lanes.

My favourite place to photograph cars is the Blackstairs Mountains on the Wexford/Carlow border near where I grew up. When not writing about cars, I enjoy drawing, singing, running, and exploring the Irish countryside, preferably on four wheels! I’m also an animal lover and I wrote a book to raise money for the North Wexford SPCA based on my experience as a volunteer.

Irish car of the year
carzone

COPYWRITING BY CHANGING LANES

Copywriting by Changing Lanes launched in 2020. This suite of creative copywriting services is designed to suit the content needs of your retail or automotive business. I help clients to improve their online presence with engaging, informative copy that is perfectly optimised for the web. I’m passionate about helping my clients to overcome challenges to perform better online, explore new ways to engage customers with content, develop more leads and reach your business goals. I understand the online environment and what it takes for a business to succeed because I have done it all with Changing Lanes.

Copywriting by Changing Lanes