Caroline and the Mazda CX-30 EV Prototype

Do you want to move your brand into the fast lane?

Drive forward and reach new customers with Changing Lanes!

Changing Lanes is a leading Irish motoring blog and a trusted source on new cars, automotive products and services. Founded by motoring journalist Caroline Kidd, we hold a unique position in the market, with a highly targeted website and social media audience from Ireland and around the world.

Did you know?

Customers are online searching for information and recommendations of automotive products & services like yours

84% use the Internet to find information on goods and services. 73% read online magazines and news sites like Changing Lanes (CSO, 2019)

Choose content advertising for more engagement

47% of internet users globally use an ad-blocker (Digital Information World, 2019). That’s why our content advertising options are a very good idea!

Embrace the power of social

78% find social media useful when deciding on a new car purchase (Facebook IQ Accenture, 2019)

62% of people said they were more interested in a product after seeing it in a Facebook Story (Marketing Land, 2018)

Caroline says sayonara from the cabin of the MX-5 30th Anniversary - we have our memories

Advertise with us

Add more pedal power to your brand!

Changing Lanes is the ideal platform for enthusiastic and ambitious brands passionate about your products and services! We offer a range of creative content advertising solutions to get your brand noticed beside the latest automotive news and in-demand car reviews. Please get in touch for more information on advertising with Changing Lanes.


Discover the brands who partner with Changing Lanes

Brands across motoring-related services and automotive products have partnered with Changing Lanes. Our clients include car insurance providers, leasing companies, fuel product providers, cleaning product manufacturers, automotive art suppliers and tyre distributors.