The new BMW 330e on test for Changing Lanes!
The new BMW 330e on test for Changing Lanes!

Thinking of buying a new BMW 3 Series in Ireland. Read Caroline’s BMW 330e review for everything you need to know about the hybrid 3 Series.

What happens when you mix plug-in hybrid power with the BMW 3 Series? It’s a question very much worth exploring as the German brand continues to launch a slew of new electrified models on the Irish market.

Badged 330e, the 3 Series hybrid has some history, debuting for the first time in Ireland back in 2016. Yet with an all-new generation of the 3 Series on sale since 2019, and a reworked 330e, it’s game on in the Changing Lanes test garage!

Driving the latest generation BMW 3 Series again is a reminder of a few magical days in 2019 spent with the 320d. A BMW 320d is a bit of a legend in its own right with a four cylinder diesel engine that delivers smart economy and plenty of fun behind the wheel.

What’s so special about the BMW 330e?

But the 330e has proven its mettle in the 3 Series range, winning over its own quotient of buyers with its smooth petrol power and ability to plug in and charge up between drives, plus super low CO2 emissions meaning motor tax is just €140 per year.

In the new generation of the BMW 3 Series of course it’s ‘better’ all round. They don’t release these cars without some improvements!

The BMW 330e Hybrid goes on sale in Ireland from €48,894
The BMW 330e Hybrid goes on sale in Ireland from €48,894

Let’s recap on a few of the basics first. The BMW 3 Series range kicks off from €44,453 in Ireland for a petrol 318i, with a diesel 318d from €46,564 and the 320d range from €49,765. The 330e hybrid starts from €48,894.

The BMW 330e uses a 2.0-litre four cylinder petrol engine, battery and electric motor. Power output is a formidable 292 hp while there is 420 Nm of torque to play with. Yipee!

The BMW 330e is handsome. Super handsome. Finished in Portimao Blue and bejewelled with the M Sport trim elements, our 330e test car is sporty, muscular, and sophisticated.

Inside the BMW 3 Series

Inside the 3 Series has a wonderful interior that puts the driver competently in the centre of the action. This is a real driver’s car. Vernasca leather upholstery makes us feel comfortably executive, while the digital instrument panel, centre screen and iDrive system give the required touch of modernity. Material quality is excellent and this is a great car to spend time behind the wheel of!

The junior executive saloon will seat five with good sized footwells in the rear, though a large transmission tunnel eats into legroom for a middle passenger. Boot space is compromised somewhat in the 330e plug-in hybrid however, down about 100 litres to 375 litres to accommodate the battery.

The interior of the 2021 BMW 3 Series
The interior of the 2021 BMW 3 Series

Driving the BMW 330e

On the road, the 330e feels snappy and swift. Power delivery gets a professional finish. You wouldn’t expect anything less from a car wearing this badge. The 330e is as happy to cruise as it is to take on some corners. Rear wheel drive agility keeps things light and interesting behind the wheel. There’s plenty of grip and steering is direct. The set up is quite firm in this one, so rougher road surfaces do communicate more into the cabin. But on the smooth stuff, all is well.

Interestingly the car doesn’t feel quite as communicative in your hands as the 320d we tested previously. The electrified powertrain mutes the sensations somewhat. But the instant power delivery of the electric motor is immediately obvious. Boom!

But let’s not forget there is mighty wizardry at play here allowing you to slip this baby into electric mode and stealth mode slide around town on electric power alone for a range of up to 60 km. That’s more than before.

The plug-in hybrid models in the new BMW 3 Series owe their increased electric range to the latest advances in battery cell technology. Their lithium-ion batteries, designed specifically for each model and manufactured by the BMW Group, have a gross energy content of 12.0 kWh.

Using the electric range is best suited to low speed driving in town or short commutes, as the battery power will drain more rapidly at high speeds on the motorway for example. But I was lazy with the charging and still managed to post a good return on economy of 6.4 litres per 100 km.

It takes between 3 and 6 hours to charge the battery to full, depending on type of connection.

The 3 Series is a fun sports saloon
The 3 Series is a fun sports saloon

Did you like it?

BMW’s compact executive saloon gains even more power and flexibility in the 330e. The 330e gives options as we transition to more electrification, but even if you are not a frequent charger, the car performs on fuel like a decent petrol car.

There is an impressive fluidity to this car on the road, aided by the electric motor. Maybe not quite as sharp as a 320d for example. But it is a sporty car with a firm enough set up on the road.

It’s indeed a beautiful car, particularly in M Sport trim. We love the high quality interior, and that very meaty steering wheel.

The 3 Series is a legend and deservedly so!

The BMW 330e is a plug-in hybrid offering an all-electric drive up to 60 km
The BMW 330e is a plug-in hybrid offering an all-electric drive up to 60 km

Caroline Kidd

Model tested: BMW 3 Series 330 e M Sport
2.0-litre petrol electric hybrid
Power: 292 PS
Torque: 420 Nm
Top speed: 230 km/h
Acceleration (0-100 km/h): 5.8 seconds
CO2 emissions: 
34 g/km
Motor Tax: 
€140 per year