BMW launches its world-first eDrive Zone technology in Ireland
BMW launches its world-first eDrive Zone technology in Ireland

The world-first BMW eDrive Zone technology is now available in Ireland, giving drivers of BMW plug-in hybrids like the 330e and 530e an intelligent service that automates the process of switching to electric-only power when a BMW plug-in hybrid vehicle enters a defined area of a city.

Already active in Dublin and Limerick, BMW has further plans to launch its eDrive Zones in Cork and Galway in the coming year.

Unique in the worldwide automotive industry and a first in Ireland, a BMW eDrive Zone automatically ensures that the electric power is conserved for use during the part of the journey within defined zones, if the journey destination is entered into the vehicle’s navigation system.

There are also plans to introduce the BMW Points loyalty programme in Ireland, where drivers of BMW plug-in hybrid models will be rewarded with attractive offerings via a point system. This has already been launched to BMW customers in the UK. Every electrically driven kilometre will count and within an eDrive Zone, twice as many points can be collected.

“This is the type of flexibility that customers want, as they make the transition to electromobility” said Kevin Davidson, Managing Director BMW Group Ireland, commenting on the launch of BMW eDrive Zones.

“A plug-in hybrid vehicle combines the best of two worlds: emission-free city-driving as well as long-distance capabilities. We urge the Irish government to prioritise plug-in hybrid vehicles in order to achieve the shared objective of reducing CO2 emissions. This technology will help improve air quality in cities around Ireland and also reduces running costs for drivers. It’s win-win for everyone”, Davidson added.

The BMW eDrive Zones service, available as standard on BMW plug-in hybrid models running the latest BMW Operating System 7.0, uses geo-fencing technology via GPS within the vehicle’s navigation system. The eDrive Zones in Dublin and Limerick are highlighted graphically on the vehicle’s Central Control Display navigation screen, so drivers can see their location.

The BMW eDrive Zones service is available on the BMW 330e, BMW 530e, BMW 545e, BMW 745e, BMW X3 30e (produced from August 2021) and BMW X5 45e drivers with BMW Operating System 7.0. Additional compatible models launching in the future. BMW eDrive Zones has also been made available via a free over-the-air software update for compatible BMW plug-in hybrid vehicles, meaning existing customers can also benefit from this technology.