The new Cadillac Lyriq will be the first model to launch in Ireland
The new Cadillac Lyriq will be the first model from the iconic American luxury car brand to launch in Ireland

Cadillac is coming to Ireland, thanks to a partnership with Charles Hurst Group.

The first Cadillac showroom will open in Dublin as part of a €1 million investment to bring Cadillac to Irish customers, coinciding with an expansion of the brand across Europe.

The iconic American luxury car brand is part of General Motors and plans to sell a range of fully electric models here.

The first model to go on sale in Ireland is the Cadillac Lyriq, a large luxury SUV that’s already available in Switzerland, France, Sweden and Germany.

The Lyriq will rival luxury electric SUVs like the Porsche Macan, BMW iX and the Mercedes-Benz EQE SUV, and offer up to 530 kilometres of range, as well as a performance version with 606bhp.

We’re told that the Lyriq will soon be followed in 2026 by the seven-seat Vistiq and the more compact Optiq.

Lasse Grundstroem, Chief Commercial Officer for GM Europe, said: 

“We’re thrilled to bring the Cadillac brand to Irish customers in partnership with the Charles Hurst Group, whose deep local expertise and commitment to customer service make them an exceptional launch partner.

Ireland’s forward-looking sustainability vision and tech-savvy customer mindset are a perfect match for our all-electric portfolio. With Ireland now our fifth European market, this launch marks another exciting milestone in Cadillac’s expansion across the continent.”

Charles Hurst Group Operations Director, Jeff McCartney, said:

“Committed to an all-electric future, Cadillac leads in design, craftsmanship, and innovation and is successfully winning new customers around the world for its powerful performance, luxury and pioneering technology.

As one of Ireland’s leading, longest-established car retailers with history and motoring heritage as long as the iconic GM brand, we’re thrilled to partner with Cadillac Europe and to be the first to bring this compelling brand to Irish customers for the first time as part of a major investment.”

Cadillac has been selling cars in Europe since 2023.