The new MG5 EV Sportwagon will go on sale in Ireland in April!

MG5 EV Expands MG Range In Ireland

The new MG5 EV Sportwagon will go on sale in Ireland in April!
The new MG5 EV Sportwagon will go on sale in Ireland in April!

MG Motor has confirmed that the new MG5 will arrive in Ireland in April, priced from €27,645 including grants and VRT relief.

The new MG5 EV Sportwagon will join the new MG ZS and the MG HS, which went on sale in Ireland at the end of 2020.

The brand has already established a network of 6 new MG dealers.

The addition of the new MG5 to the range will help strength the brand's presence selling exclusively electric and hybrid models on the Irish market.

The new MG5 is a unique offering in the electric vehicle market, offering the practicality of an estate car with an electric powertrain. It's powered by a 52.5 kWh battery with a system power of 156 hp and range of 345 km (WLTP).

A CCS adaptor allows fast charging that will charge the battery to 80% from 0 in 50 minutes. A full charge at home using a wallbox will take about eight and a half hours.

Two trim levels are available:  Excite and Exclusive.

Gerard Rice, Managing Director of MG Motor Ireland, said: “Building on the recent successful launches of the ZS EV and HS PHEV, the MG5 EV completes the package to essentially offer electric for all drivers in Ireland. The MG5 EV will appeal to both families and business users alike, with plenty of flexibility for loading the passengers and cargo combined with an impressive electric driving range."

The new MG5 EV comes with a 7 year/150,000km fully transferable warranty as standard.


The most exciting new model at Hyundai is the new Tucson, with a plug-in hybrid to join in 2021

New Car Registrations Ireland February 2021

The most exciting new model at Hyundai is the new Tucson, with a plug-in hybrid to join in 2021
The Hyundai Tucson continues to sell well in Ireland

According to new car registrations data released by the Society of the Irish Motor Industry (SIMI), new car registrations for Ireland in February were up 5.3% with a total of 13,834 cars registered compared to February 2020 (13,138).

Registrations year to date are down 11% (38,986) on the same period last year (43,788).

The bestselling car brand in Ireland in February 2021 was Toyota, followed by Hyundai, Volkswagen, Skoda and Ford.

The bestselling car for the month of February was the Hyundai Tucson, followed by the Toyota Corolla, Toyota RAV4, Toyota Yaris and the Ford Focus.

Diesel accounted for 36.32% of the new car market, petrol for 33.6%, electric for 4.59%, plug-in hybrid for 4.88% and hybrid for 18.14%.

New electric car registrations increased for the month of February with 813 registered compared to 390 in the same month last year. So far this year, 1,791 new electric cars have been registered in comparison to 1,281 in the same period last year, an increase of 39.81%.

Both hybrid and plug-in hybrid continue to increase their market share too.

Light Commercials vehicles (LCV) are up 51.30% (3,315) compared to February last year (2,191) and year to date are up 6.39% (8,339). HGV (Heavy Goods Vehicle) registrations are down 15.8% (224) in comparison to February 2020 (266). Year to date HGV's are down 9.5% (563).

Used car imports for February (5,757) have seen a decrease of 7.04% on February 2020 (6,193). Year to date imports are down 0.94% (12,579) on 2020 (12,698).

Brian Cooke, SIMI Director General commenting:
“While new car sales were slightly up when compared to February last year, they are down 11% year to date and down 18% on 2019. Strong pre-orders at the end of last year along with the ability to offer a click and deliver service have helped the Industry, as has the reduced VAT rate during the first two months of the year, which has brought some March sales forward. Looking ahead to March, with most year-end pre-orders having been fulfilled, the increased VAT rate and with the absence of car hire, it is anticipated that the month ahead will be a challenging one for the Industry. From a health and safety perspective, the Industry has proven during the duration of the pandemic that showrooms can operate in a safe environment for their employees and customers. The large size of dealerships, the low average footfall, the ability to do business on a strict appointment only basis and the option of displaying cars outside lends itself to social distancing and safe retailing. Car sales are very low risk, but offer a high return to the State in terms of employment and Revenue. In this context SIMI members are ready to open showrooms for business safely, but if this is not possible a move to click and collect would help the sector in the interim.”


The new Mercedes-Benz C-Class will arrive in Ireland in September

Mercedes-Benz C-Class (2021) Debuts

The new Mercedes-Benz C-Class will arrive in Ireland in September
The new Mercedes-Benz C-Class will arrive in Ireland in September

Mercedes-Benz Ireland has confirmed that the new Mercedes-Benz C-Class will launch in Ireland in September.

The new generation C-Class features styling cues from other models in the Mercedes' range, including technology features from the flagship S-Class - the latest generation MBUX infotainment system, optional rear-axle steering and comprehensive electrification.

New Saloon and Estate models are characterised by short front and rear overhang, long wheelbase, and sporty bonnet with power domes. In what Mercedes calls its ‘cab-backward’ design, windscreen and passenger cell have moved gently towards the rear.

Mercedes-Benz promise more space inside the vehicle with greater elbow space and added rear head and knee room.

An all-new interior design features a dashboard covered with man-made leather with nappa-look beltlines and new veneers in brown and black tones.

There's also a technology upgrade in the form of the latest generation MBUX and ‘Hey Mercedes’ multimedia and voice-activated assistance systems with touch screen functions.

Five petrol and three diesels are available at launch, all with four-cylinder, turbo charged engines and 9G-TRONIC automatic transmission. Petrol models will include the C 180 (1.5-litre), C 200 and C 200 4MATIC (1.5-litre), and the C 300 and C 300 4MATIC (2.0-litre).

Inside the 2021 Mercedes-Benz C-Class
Inside the 2021 Mercedes-Benz C-Class

Diesel models include the C 200 d, C 220 d and C 300 d 2.0-litre engines.

Plug-in hybrid versions with an electric range of around 100 kilometres will join the range later.

A new suspension is said to deliver agile handling, along with high ride and noise comfort. Optional rear-axle steering, operative at speeds below 60 km/h, means fewer turns are required to reduce the turning circle. Sport suspension with continuously adjustable damping is also optionally available.

Latest generation driving assistance features deliver more comfortable and safer driving with functions that include distance assist, steering assist, lane keeping assist, and a feature that can detect and raise the body height in anticipation of an impending collision.

Improved surround sensors give the driver even better support when parking and manoeuvring at low speed, while emergency braking functions protect other road users.

Comparing it to its predecessor, Ciaran Allen, sales manager for Mercedes-Benz passenger cars, said: “in all but name, the new C-Class is pure S-Class in so many respects”.

“Coming immediately behind the flagship model, it raises the bar beyond what owners might have expected from a first-tier offering in the luxury segment. In that regard, it sets a new benchmark for Mercedes-Benz itself and others,” Allen added.

The most popular models in Ireland are expected to be the C 180 and C 200 d. Pricing for the new Mercedes-Benz C-Class range in Ireland will be announced closer to its arrival date in September.

Petrol, diesel and hybrid for the new C-Class
Petrol, diesel and hybrid for the new C-Class

The new CUPRA Formentor plug-in hybrid

CUPRA Formentor e-HYBRID Pricing

The new CUPRA Formentor plug-in hybrid
The new CUPRA Formentor plug-in hybrid

CUPRA Ireland has confirmed that the new CUPRA Formentor e-HYBRID will go on sale in Ireland in March, priced from €39,895 including grants and VRT relief.

The CUPRA Formentor is the first car uniquely developed and designed for CUPRA. Production of the brand's new Formentor plug-in hybrid has just begun. There will be two versions, one with 204 PS and the other with 245 PS.

The company is now taking orders for the CUPRA Formentor e-HYBRID in its 245 PS version, while the 204 PS version will be available in the coming weeks. Both versions use a 1.4-litre TSI petrol engine, electric motor and a 13 kWh capacity lithium-ion battery, with up to 54 km available in electric mode.

Pricing for the e-HYBRID in Ireland starts at €44,895, but drops to €39,895 with the application of the available SEAI grant of €5,000 to private customers. The more potent 245 PS version starts from €55,130 but drops to €50,130 for private customers with the SEAI grant applied.

The 245 PS CUPRA Formentor e-HYBRID comes with additional standard equipment with exclusive 19” machined alloy wheels, aluminium pedals, CUPRA bucket seats, dynamic chassis control, exit warning and side assist.

The Formentor range starts from €37,135 for the 1.5-litre TSI 150 hp model.

The launch of the Formentor follows the CUPRA Leon e-HYBRID and the CUPRA Leon e-HYBRID Sportstourer, meaning the brand will have a total of four plug-in hybrid versions on the market.

The CUPRA el-Born, the brand's first all-electric model, will also join the range before the end of 2021.

SEAT and CUPRA Ireland Brand Director Niall Phillips said:

"The CUPRA Formentor will be key to the success of the CUPRA brand in Ireland and is likely to account for over 50% of sales in 2021. We know from the SIMI figures this year that the PHEV segment is growing significantly, up 105% compared to the same period in 2020. Hence, the Formentor e-HYBRID is likely to be of interest to anyone that covets performance twinned with an electrified vehicle's environmental benefits.”

Inside the new CUPRA Formentor e-HYBRID
Inside the new CUPRA Formentor e-HYBRID

The new Nissan Qashqai will arrive in Ireland this summer!

Nissan Qashqai (2021) On Way To Ireland!

The new Nissan Qashqai will arrive in Ireland this summer!
The new Nissan Qashqai will arrive in Ireland this summer!

Nissan Ireland has confirmed that the new Nissan Qashqai is available to order now, with pricing expected to be released this summer.

The car that created the crossover segment back in 2007 will return in 2021 with an all-new third generation Nissan Qashqai, featuring electrification for the first time and a host of other technology features.

The Qashqai has been an amazing success in Ireland since it launched here, with 50,000 already on the road. Nissan has sold over 3 million units of the car in Europe since its launch 13 years ago.

The all-new Qashqai is a key part of the company’s strategy to achieve 50% electrified sales in Europe by 2024.

What's new for the Nissan Qashqai in 2021?

The new Nissan Qashqai has all-new styling that takes some cues from last year's striking new Nissan Juke compact crossover. The third generation Qashqai is unmistakably more muscular, sharp and modern. On the exterior, the Qashqai’s enhanced body stance is more purposeful, with prominent shoulder lines, an extended wheelbase and 20-inch alloy wheels introduced to Qashqai for the first time.

A longer wheelbase has created more room for passengers inside the vehicle and overall luggage capacity has increased by over 50 litres from the previous generation. A powered hands-free tailgate will also be available.

Refinements to the ergonomic design of the doorways means that it is also easier to step in and out of the car, and the rear doors now open to 90 degrees, allowing easier access.

The new Qashqai also offers an advanced infotainment system with a broad portfolio of connected devices including effortless integration of smartphones, in-car Wi-Fi for up to seven devices and NissanConnect Services, a dedicated app with which to interact with and monitor the vehicle.

There's also an innovative new 10.8-inch Head-Up Display (HUD). Key navigation, driver assistance and road information are projected onto the windscreen within the driver’s line of vision. Home-to-Car features are compatible with Google Assistant and Amazon Alexa devices.

Inside the 2021 Nissan Qashqai
Inside the 2021 Nissan Qashqai

New engine technology for Qashqai

The 2021 Nissan Qashqai will not only be available with a 1.3 DiG-T petrol engine equipped with mild hybrid technology, but it also represents the European debut of e-POWER, Nissan’s innovative that draws technologies from the company’s 100% electric Nissan LEAF.

The 12V mild hybrid system available on new Qashqai is a more affordable hybrid technology that provides torque assist, extended idle stop, quick restart and coasting stop [Xtronic only], with improvements to both fuel economy and CO2 output (-4g/km). It’s mated to the 1.3 DiG-T petrol engine that was introduced to the Qashqai range in 2018.

The 1.3-petrol motor will be offered with two power outputs – 138 hp and 156 hp – with either a 6-speed manual transmission, or new Xtronic gearbox (156 hp only).

On manual versions, Nissan says the gearbox has been enhanced for a quicker, more direct and sportier shift feeling. The new generation Xtronic transmission offers better fuel economy and acceleration feel thanks to improvements including a twin oil pump system with new electrical oil pump.

2WD is available on both 138 hp and 156 hp versions, whilst 4WD will only be available on 156 hp Xtronic models. A new 4WD control system and driving selection mode is more intuitive and intelligent, adapting itself to external conditions with five driving modes – Standard, ECO, Sport, Snow and Off-Road. In case of any wheel slip, the time which the 4WD system acts has been reduced by a factor of five to around 0.2 seconds.

Anything else?

The 2021 Nissan Qashqai e-POWER uses the petrol engine to generate electricity, while the wheels are completely driven by the electric motor. The e-POWER system is comprised of a high-output battery and powertrain integrated with a category-leading variable compression ratio 154 hp petrol engine, power generator, inverter and 140 kW electric motor of similar size and power output to that found in Nissan’s electric vehicles.

The e-POWER installation is said to have been significantly upgraded for the new Qashqai in order to meet the demands of European consumers and their daily drive. The 1.5 litre petrol engine has a final power output of 140 kW (187 hp).

Similar to the LEAF, the new Qashqai e-POWER benefits from the entirely new ‘one-pedal’ driving experience called e-Pedal. Drivers can start, accelerate and decelerate using only the accelerator pedal.

“The new Nissan Qashqai combines the best of Nissan’s pioneering crossover and EV expertise. It allows new and existing Qashqai drivers to experience hybrid and electric driving without range or charging concerns in an unmistakably stylish crossover that continues to deliver everything they would expect from a family car,” said Seamus Morgan, Managing Director of Nissan Ireland.

The order books for the new Qashqai are open now at Nissan dealers with first customers being offered a special launch version called the Premiere Edition, which will offer an extended palette of two-tone colour options and advanced technology convenience features. First customer deliveries will begin in July.

It will be built in the Japanese brand's Sunderland, UK manufacturing facility.

Electrification features in the new Qashqai for the first time in 2021
Electrification features in the new Qashqai for the first time in 2021

The new SEAT Leon e-Hybrid range is now on sale in Ireland

SEAT Leon e-HYBRID On Sale In Ireland

The new SEAT Leon e-Hybrid range is now on sale in Ireland
The new SEAT Leon e-Hybrid range is now on sale in Ireland

The SEAT Leon e-HYBRID has just gone on sale in Ireland, priced from €30,740 including grants..

Based on the all-new Leon hatchback and estate that launched in 2020, it's the first ever plug-in hybrid to be offered by the brand.

The new Leon e-HYBRID has an EV mode capable of up to 64 km on battery power alone. It uses a 1.4-litre TSI petrol engine twinned with an electric motor to produce a combined 204 PS, with a 0-100km/h sprint of just 7.5 seconds.  CO2 emissions remain at or below 30g/km in all versions.

The car’s battery can charge in just 3 hours and 40 minutes from a 3.6 kWh wallbox.

The 2021 SEAT Leon e-HYBRID comes with a choice of two body styles, the traditional 5-door hatchback and the Sportstourer Estate. These are offered in four high-specification trim levels: Xcellence, Xcellence Plus, FR and FR Plus.

The Xcellence model includes 17" alloy wheels, keyless entry/start, 3-zone air conditioning, 8.25" touchscreen Infotainment, full digital cockpit and wireless phone charging.

The Xcellence Plus adds 18” machined alloy wheels, front and rear Park Distance Control, Park Assist Self Parking, Predictive Adaptive Cruise Control, a larger 10” infotainment system with navigation, voice control, heated seats and steering wheel, Traffic Sign Recognition, Side Assist and Exit Assist.

The FR model adds a sportier look to the vehicle with 18” machined alloy wheels and FR styling, as well as Driver Profile Selection. FR Plus adds the larger 10” touchscreen infotainment, electrically adjustable driver's seat, heated seats and steering wheel.

The Leon e-HYBRID starts from €35,740 on the road for the Xcellence 5-door hatch and €37,225 for the Xcellence Sportstourer, but this drops to €30,740 and €32,225 respectively for private customers who can benefit from the SEAI grant of €5,000. FR models start from €35,740 for the 5-door hatch and €37,225 for the Sportstourer and these drop to €30,740 and €32,225 respectively for private customers that can avail of the government grant.

 

Model Pre-Grant Price Recommend On the Road Price with €5,000 Grant Recommend On the Road  
SEAT Leon e-HYBRID Xcellence €35,740 €30,740
SEAT Leon e-HYBRID Xcellence Plus €38,385 €33,385
SEAT Leon e-HYBRID FR €35,740 €30,740
SEAT Leon e-HYBRID FR Plus €37,405 €32,405
SEAT Leon e-HYBRID Sportstourer Xcellence €37,225 €32,225
SEAT Leon e-HYBRID Sportstourer Xcellence Plus €39,690 €34,690
SEAT Leon e-HYBRID Sportstourer FR €37,225 €32,225
SEAT Leon e-HYBRID Sportstourer FR Plus €38,705 €33,705


The new Ford S-MAX Hybrid will go on sale in Ireland in 2021

Ford S-MAX Hybrid On The Way

The new Ford S-MAX Hybrid will go on sale in Ireland in 2021
The new Ford S-MAX Hybrid will go on sale in Ireland in 2021

Ford Ireland has confirmed that the new Ford S-MAX Hybrid, will come to Ireland this May.

The hybrid version of Ford's popular 7-seat MPV will use a petrol-electric powertrain that reduces CO2 emissions by more than 10 per cent (WLTP) when compared with the equivalent EcoBlue diesel powertrain. Fuel efficiency has been quoted at 6.4l/100km.

The new S-MAX Hybrid will be joined by a Ford Galaxy Hybrid, offering buyers even more space and fuel efficient hybrid powertrain.

No space has been compromised inside the vehicle despite the new technology, with easily configurable seating and load space combinations delivering up to 2,020 litres of load capacity behind the first row of seats.

The Hybrid combines a 2.5-litre petrol engine, 1.1 kWh lithium-ion battery, electric motor and the latest generation of Ford’s power-split transmission. Electric power is intelligently deployed to support petrol engine fuel efficiency or deliver silent, pure-electric driving for short periods depending on the scenario.

The 190 PS powertrain delivers 0‑100 km/h acceleration in 9.8 seconds.

Battery charge is automatically replenished by the petrol engine and by using regenerative charging technology when coasting or braking.

The new Galaxy Hybrid will use the same petrol-electric powertrain as the 2021 Ford S‑MAX Hybrid. It's available in Titanium trim and delivers fuel efficiency from 6.5 l/100 km, CO2 emissions from 148g/km WLTP, and 0‑100 km/h acceleration in 10.0 seconds. 

Like the S-MAX Hybrid, the new Ford Galaxy Hybrid offers the full practicality of the rest of the Galaxy line-up, including 2,339 litres of cargo volume behind the first row of seats and 300 litres cargo volume with all seven seats in place. 

The new Ford S-MAX Hybrid and Galaxy Hybrid are just two of 17 electrified vehicles Ford is introducing for customers in Europe by the end of 2021.

The Ford Galaxy Hybrid
The Ford Galaxy Hybrid

Renault has some exciting offers available in 2021

New Offer For Renault Clio

Renault has some exciting offers available in 2021
Renault has some exciting offers available in 2021

Recognising that people are driving less these days, Renault Ireland has launched a new offer for the popular Renault Clio.

The brand is promising customers who drive less will pay less with the new Clio, which is celebrating its 30th birthday this year.

The French hatchback is now available from €130 per month, with a €1,000 cashback and 3 months deferred payments. Less driving means less mileage, so Renault will also increase the Guaranteed Minimum Future Value (GMFV) on a new Clio on a PCP agreement, enabling lower costs to the customer.

An all-new generation of the Renault Clio launched in Ireland towards the end of 2019. A new Clio Hybrid joined the range in 2020.  The new offer applies to all models in the 2021 Clio range.

Renault is also offering 0% APR on the new all electric Renault ZOE for February and March 2021. The ZOE offer includes 0% APR, €1,000 Green Bonus from Renault and 3 months deferred payments

Renault’s 211 offers continue across all other Renault models until 31st March.

Showrooms are closed but are open for business virtually. The dealership will drop a customer’s new car to their home, in accordance with HSE & HSA COVID-19 guidelines.


Sales of plug-in hybrids and battery electric vehicles are growing rapidly across Europe

Electric And Plug-In Hybrid Increase EU Market Share

Sales of plug-in hybrids and battery electric vehicles are growing rapidly across Europe
Sales of plug-in hybrids and battery electric vehicles are growing rapidly across Europe

Battery electric vehicles (BEVs) and plug-in hybrid vehicles (PHEVs) accounted for 10.5% of all new car registrations in the European Union in 2020, compared to a 3.0% market share the year before.

According to the European Automobile Manufacturers' Association (ACEA), nearly one in six passenger cars registered in the European Union was either a battery electric vehicle or a plug-in hybrid, representing 16.5% of the market in that time.

The ACEA states that stimulus packages introduced by governments to boost demand, following the unprecedented impact of COVID-19 on car sales, sought to stimulate alternatively-powered vehicles in particular, further driving demand for low and zero-emission cars.

With more new electrified models coming to market, choice available to consumers in this market is also at an all time high.

Although the overall decline of 3 million units in car registrations as a result of COVID-19 hit diesel and petrol-powered vehicles the hardest, conventional fuel types still dominated EU car sales in terms of market share in 2020, covering 75.5% of the new car market.

From October to December 2020, sales of diesel and petrol cars both saw significant losses. The number of diesel vehicles registered in the EU fell by 23.0% to 730,837 units, with the majority of EU markets posting declines. As a result, diesel’s share of the car market shrank from 30.5% in the fourth quarter of 2019 to 25.4% during the same period in 2020 – bringing the full-year market share of diesel down to 28%.

Demand for petrol cars saw an even bigger drop (-33.7%), going from over 1.7 million units in 2019 to 1.2 million in the fourth quarter of 2020. This resulted in an EU-wide market share of 40.6%, down from 56.6% in the last quarter of 2019.

Except for Ireland, all EU markets recorded declines in registrations of petrol cars during this three-month period.

However overall in 2020, petrol still accounted for almost half (47.5%) of total EU passenger car sales.

During the fourth quarter, registrations of electric vehicles (BEV) and plug-in hybrids (PHEV) in the EU jumped from 130,992 units in 2019 to almost half a million (+262.8%), surpassing hybrid electric cars in sales volume for the first time. This strong increase in demand was largely driven by government stimuli for low and zero-emission vehicles, with some of the biggest gains seen in countries with the most generous incentives.

In Germany, for example, BEV registrations increased by over 500% in the last quarter of 2020.

Hybrid electric vehicles (HEV) saw an equally impressive increase during the fourth quarter, with sales doubling (+104.7%) from 212,612 units in 2019 to 435,260 last year, accounting for 15.1% of the EU car market.

 


The ACEA predicts the new car market in the EU will begin to recover in 2021

EU Car Sales To Begin Recovery In 2021

The ACEA predicts the new car market in the EU will begin to recover in 2021
The ACEA predicts the new car market in the EU will begin to recover in 2021

After a year that saw the sharpest drop ever in EU car sales due to the COVID-19 pandemic, the European Automobile Manufacturers’ Association (ACEA) forecasts that 2021 will mark a first step on the path to recovery, with sales rising by about 10% compared to 2020.

The fallout of COVID is expected to persist into the first quarter of 2021, but the car market should pick up in the second half of the year as vaccination programmes progress.

“Now more than ever it is crucial that we work hand in hand with EU policy makers to strengthen the competitiveness of Europe’s auto industry on the global stage,” stated ACEA’s new President, Oliver Zipse, who is also CEO of BMW.

“Thanks to the global business model of European auto manufacturers and international demand for EU-made vehicles, production facilities in Europe were able to benefit from more swiftly-recovering markets last year, notably those in Asia,” noted Mr Zipse. “Nevertheless, the sustainable economic recovery of the European Union and local demand is vital for our return to pre-crisis strength.”

Boosted by increasing industry investments and national support measures to stimulate demand during the COVID crisis, the market share of full battery electric vehicles and plug-in hybrids grew strongly in 2020, with an EU-wide market share of 10.5 %, up from just 3% in 2019.

“With the right policy support, including a massive ramp-up of charging and refuelling infrastructure for alternative fuels across all EU member states, this positive trend can continue,” Zipse stressed. “Despite the economic pressures caused by the pandemic, our industry remains fully committed to its ongoing transformation to carbon neutrality.”

Decarbonisation, together with digitalisation, is also changing the nature of technologies that go into vehicles. With this in mind, ACEA is calling for a realistic European strategy on access to the supplies and raw materials that are necessary for state-of-the-art vehicles. Indeed, recent microchip shortages illustrate how disruptive a sudden interruption of crucial supplies can be to the industry, with its complex supply chains and a just-in-time business model that already is under a pressure because of Brexit.

Zipse: “Our sector is working hard to recover and rise to the challenges ahead. Because an EU auto industry that is strong – both at home and globally – will not only contribute to strengthening Europe’s economy, but also to reaching its climate ambitions.”