Video: On The Road In The Audi TT

My friend had a lend of a new Audi TT Coupé over the weekend so obviously I had to go and check it out! I brought my camera with me and took some photos and videos, and I've put these together to give you a little flavour of the car.Read more The Story So Far

It’s just over a year since I hit the button to make my little blog go live. Version 1.0 was a small affair that looking back, probably wasn’t quite sure of itself.Read more


Women Celebrated For Contribution To Irish Motor Industry At Annual Women@SIMI

Women@SIMI is an event organised by the SIMI (Society of the Irish Motor Industry) for women working in the Irish motor industry. It’s an opportunity to meet other women working in a traditionally male-dominated industry, make new contacts and be inspired by women who have reached the top of their respective fields.Read more

Toyota motorsport liveries

Toyota GT86 Wears Classic Toyota Motorsport Liveries

Toyota in the UK has gone to a lot of bother in preparation for this month’s Goodwood Festival of Speed: they’ve taken six Toyota GT86s and wrapped each one in a different motorsport livery from Toyota’s back catalogue of race and rally cars.

The results are quite spectacular, I think you will agree, and they’ve even put together a brief history of each with some interesting facts about each car and livery:Read more

Andy Warhol BMW Art Car

The Evolution of the BMW Art Car

It's 40 years this year since the first BMW Art Car was shown to the world for the first time.

In 1975, French racing driver and art enthusiast Hervé Poulain asked artist and friend Alexander Calder to design his BMW race car. The brightly coloured 3.0 CSL was an instant crowd’s favourite when it lined up at Le Mans. The BMW Art Car was born.Read more

new facts about car finance Ireland

8 New Facts About Car Finance in Ireland

Volkswagen Ireland commissioned a survey of 1000 adults about how they feel about car finance in advance of the launch of the 152 registration plate on 1st July.Read more

Self Parking 2015 Ford Focus

Video: 2015 Ford Focus Self-Parking Demonstration

For 2015, Ford's Active Park Assist has a new feature. As well as parallel parking, it can now perpendicular park in bays.Read more

Rolls-Royce Wraith Inspired by Fashion 1

Rolls-Royce Launch 'Wraith - Inspired by Fashion'

Pop over to to read my article on the 'Wraith - Inspired by Fashion' from Rolls-Royce. What better way to launch this bespoke beauty than with a stunning and provocative fashion shoot on the production line?

You can read the article and ogle the photos here.

Caroline Kidd

Waterford IT Enterprise Rent A Car

WIT Students Create Video To Promote Car Rental In The South East

Enterprise Rent-A-Car has teamed up with Waterford Institute of Technology (WIT) to give marketing students at the college a taste of a real-life marketing brief.

The students were divided into teams and asked to devise an advertising strategy, including a video element, to promote leisure car rental in the South East area.Read more

22mpg Chevrolet Camaro Gets An EcoCAR Makeover

Can an American muscle car be redesigned to be more efficient, while still providing drivers the same performance, appeal and safety they expect from such an iconic car?

That’s the challenge for student innovators taking part in EcoCAR 3, a four year automotive engineering competition for US college students that is running until 2018.Read more