Caroline will be joining the Freestyle Sessions as an expert panelistThis autumn I will be joining the Freestyle Sessions Series 2 as an expert panellist on the power of words and storytelling in building a really strong personal brand.
Hosted by Gemma O’Halloran, founder and projects director of Freestyle Consulting, the Freestyle Sessions is a 15-week online, interactive programme dedicated to helping business owners create an authentic and compelling brand.
Each session will feature a guest speaker who will focus on a particular area of branding or brand science. My session will take place on 5th November 2020 and will focus on the power of words in telling a brand story.
When building a brand, it’s crucial to have cohesive, consistent brand language to connect with customers and bring your brand to life. I will be showing our participants how to identify your authentic brand voice, develop consistent brand messaging, and communicate your brand story in words through the right channels and formats.
After the session participants will have a better understanding of the value of a consistent brand voice and how to figure out the words and tone to convey your brand more clearly to your ideal customers!
I’ll be drawing on my experience as a commercial copywriter and the editor of Changing Lanes to bring this topic to life for our participants.
Find out more about the Freestyle Sessions here.