Welcome to Copywriting by Changing Lanes!

Would you like to boost your business with creative and strategic content?

At Copywriting by Changing Lanes, Caroline Kidd offers a suite of creative copywriting services designed to suit the content needs of your business. Improve your online presence, make your business stand out and reach more customers with engaging, informative copy that is perfectly optimised for the web.

Editorial & Creative Copywriting Services

What can Copywriting by Changing Lanes do for you?

SEO-optimised website copy

Unique product descriptions

Expert editorial & article writing

Top quality blog content

New website launch press release

Goal-oriented topic research

Strategic content consultancy

Copywriting by Changing Lanes


Caroline Kidd

Why hire me?

I have extensive experience in journalism, online publishing, content creation and search engine optimisation honed over 8 years as a journalist and 6 years as the editor of this website, the leading Irish motoring blog Changing Lanes.

Over the past few years I have upskilled to improve my copywriting services with an MA in Journalism and a Certificate in Digital Marketing.

I’m passionate about helping my clients to overcome challenges to perform better online, explore new ways to engage customers, develop more leads and reach your business goals. I understand the online environment and what it takes for a business to succeed because I have done it all with Changing Lanes.

How it works

Before taking on any new editorial or commercial copywriting project, I like to get to know you first. Every project begins with a consultation. I’ll arrange an initial meeting to learn more about your business and what you hope to achieve from working with me.


After a consultation, I will prepare a quote for your project based on the following factors:

How much copy/content is required

An estimate of the number of words required

How much research is involved

The project deadline

Let’s talk

I’m available for editorial and commercial copywriting projects. I would be delighted to discuss your project! Please get in touch at caroline(at)changinglanes.ie and I will get back to you as soon as possible to arrange a consultation.

Copywriting by Changing Lanes