The 2021 Cupra Formentor has arrived in Ireland
The 2021 Cupra Formentor has arrived in Ireland

CUPRA Ireland has launched the new CUPRA Formentor to the Irish market, priced from €37,135.

It goes on sale with a range of engines, including plug-in hybrids and high performance versions.

The launch of the Formentor is the first, original, stand alone model for the new CUPRA brand, and joins the CUPRA Ateca, CUPRA Leon, and CUPRA Leon Sportstourer.

The Formentor is named after Mallorca’s Cap de Formentor and is pitched as a unique proposition with no direct competitors. It will be available from CUPRA’s four retailers in Dublin, Limerick and Cork.

The CUPRA Formentor range starts from €37,135 for the 1.5-litre 150hp TSI model with a 6-speed manual transmission, rising to €40,885 with a DSG transmission.

At the top of the petrol range is the flagship 310hp 4Drive VZ model for €64,425.

There are two, 2.0-litre TDI diesel models with 150hp. The version with a 6-speed manual gearbox costs €39,135, while the DSG 4Drive version costs €45,975.

Pricing for the 204hp e-Hybrid starts from €39,895, with the more potent 245hp version starting from €50,130 including SEAI grant. The Formentor e-Hybrid integrates a system that combines a 150hp 1.4-litre TSI petrol engine, a 115hp electric motor and a 13 kWh capacity lithium-ion battery to offer the best of both worlds in terms of performance and emissions. In the case of the 245hp version, 0-100km/h is possible in just 7 seconds, yet CO2 emissions are rated at just 32g/km. This model can also drive up to 54 kilometres on electric power alone.

Inside the new Formentor
Inside the new Formentor

CUPRA Brand Director Niall Phillips, said:

“CUPRA has a bright future ahead. With the addition of the new CUPRA brand, we are now a company with two distinct brands, both brands have completely different target groups, and both take on very separate roles in the Volkswagen Group. The Formentor will be a door opener to new customers that look for exclusivity, contemporary design and innovation.”

Phillips outlined the positioning of the CUPRA brand as sitting between the mass and premium brands, with a range that will expand beyond the current line-up, especially in terms of electrification.

“CUPRA will gain significant volume growth and market share relevance in the Irish market over the coming years as the Product, Electrification, Awareness and Retailer Network become more established,” he said.

There are plans to double the retailer network by the end of the year.

The brand has also outlined pricing for the new Leon CUPRA PHEV models, with the 1.4-litre TSI 245hp version starting from €41,210 and the Sportstourer models starting from €42,060 including SEAI grant. This model is expected to be the top-selling Leon CUPRA and will offer a full-electric range of 52km, with CO2 emissions of 28.9-32.4 g/km.

There have been a range of new additions to the CUPRA Ateca model, too, with the new 2.0-litre TSI 300 4Drive DSG costing from €66,065.

There will be a total of seven new Electric and Plug-In Hybrid (PHEV) models across the SEAT and CUPRA range, with the fully electric CUPRA Born model coming to Ireland in early 2022.

The CUPRA Tavascan fully electric SUV is also set to join the CUPRA range in 2024.

The new Cupra Formentor is available with plug-in hybrid technology
The new Cupra Formentor is available with plug-in hybrid technology