Niall Phillips, Brand Director for CUPRA and SEAT Ireland, with the new Formentor
Niall Phillips, Brand Director for CUPRA and SEAT Ireland, with the new Formentor

CUPRA Ireland has announced four new retailers in the key strategic locations of Cork, Dublin, Galway and Waterford, taking the number of retailers for the brand across Ireland to eight.

The current CUPRA retailers, Bright Airside (North Dublin), James Barry Motors (Limerick), Johnson and Perrott, Mahon Point (Cork) and McCoy Motors, Lucan (West Dublin) will be joined by new retailers Finbarr Galvin Ltd. (Cork), George Corbett Motors (Waterford), Spirit Motors (South Dublin) and Monaghan & Sons (Galway).

Each of the retailers will provide an exclusive CUPRA area to display the product range. Each CUPRA retailer will have a dedicated CUPRA Specialist, a brand expert who has received specialised training from the CUPRA factory in Martorell, Spain. The dedicated CUPRA Specialist is the only point of contact throughout the sales and aftersales process for the customer, with the aim of providing a bespoke and premium personal service.

The CUPRA brand first appeared in Ireland in 2018, with the CUPRA Ateca the first model to go on sale here. Since then new models have been added including CUPRA Leon, Leon Sportstourer, and the Formentor.

The CUPRA Formentor, CUPRA Leon and Leon Sportstourer are now also available as e-HYBRID models.

The announcement of four new CUPRA retailers prepares the brand for the arrival of CUPRA’s first 100% electric car, CUPRA Born, which is due to have its world premiere later this month and will arrive in Ireland in late 2021.

The  brand’s second 100% electric model, the CUPRA Tavascan, will join the range in 2024.

Niall Phillips, Brand Director for CUPRA and SEAT Ireland, said:

“It’s a very exciting time for CUPRA Ireland as we add to our network of CUPRA retailers. Since the brand’s launch in 2018, it has seen significant growth, which was marked with the launch of CUPRA’s first standalone vehicle – the CUPRA Formentor in January and the arrival later this year of the brand’s first 100% electric vehicle, the CUPRA Born. With plans to increase our retail network further in Ireland by 2022, we look forward to adding more CUPRA retailers to our network as the brand continues its expansion across Ireland.”