Kia Motors Ireland has launched a new ‘Baile Átha Kia’ campaign designed to further enhance the brand’s profile in Dublin.

Kia has booked all of Dublin Bus’s inventory of Capital T sites for a 10 week period to promote the new ‘Baile Átha Kia’ campaign.

The OOH campaign will be accompanied by a social media video campaign shot at different locations around the city encouraging Dublin families to “Make the most of ‘Baile  Átha Kia’ over the weekend.

The ‘Baile Átha Kia’ concept was created by Focus Advertising and the media campaign was managed by Havas Media.