The new Mazda MX-30 is expected in Ireland in 2021
The new Mazda MX-30 is expected in Ireland in 2021

Mazda Ireland has confirmed pricing for the Mazda MX-30 First Edition, the Mazda brand’s first all-electric production car.

Irish buyers will be able to purchase the debut model in the MX-30 range from €32,295 inclusive of the SEAI grant and VRT rebate. This special model will be limited to early customer orders, with deliveries beginning in early 2021.

The MX-30 is part of Mazda’s electrification strategy that has already seen mild hybrid fitted as standard to the Mazda2, Mazda3 and Mazda CX-30 (‘Mazda M Hybrid’).

The new Mazda MX-30 has a 35.5 kWh battery that the brand says delivers a range of approximately 200 km. Mazda engineers say that this battery size provides the optimum balance between a driving range which gives customers peace of mind, and is kinder to the environment overall with lower life cycle CO2 emissions. AC charging up to 6.6 Kw is available. DC fast charging up to 50 kW through a CCS adaptor can deliver up to 80 per cent battery charge in 30-40 minutes.

The MX-30 is pitched as a stylish and versatile crossover with a unique expression of Kodo design compared to the rest of the Japanese brand’s line-up. Freestyle doors feature as standard and open out to reveal a modern cabin that is trimmed with environmentally-friendly cabin materials such as natural cork, unique fabric from recycled plastic and vegan leather. A 7-inch colour touch-screen with air conditioning control panel sits in the lower console marking a new deviation in Mazda car interiors.

Inside the new Mazda MX-30 electric car
Inside the new Mazda MX-30 electric car

What’s so special about the Mazda MX-30 First Edition?

According to Mazda Ireland, the MX-30 First Edition is the opportunity for electric vehicle drivers or EV adopters to be the first to take ownership of this “unique, stylish and driver focused Mazda BEV”.

The MX-30 has a three tone design that complements the car’s unique styling. A brilliant black roof and metallic grey upper side panels contrast with Mazda’s iconic Soul Red Crystal or Ceramic Metallic main body colour. Inside, the First Edition features light grey cloth and stone leatherette combined with orange seat stitching.

Standard equipment includes adaptive LED signature headlights, 18” alloy wheels, 8-way electric adjustable drivers’ seat, windscreen projecting head-up display, a colour 7-inch TFT dial display, a leather wrapped steering wheel and chrome trim accents. There’s also Mazda Connect, navigation, Apple CarPlay/Android Auto, Mazda Radar Cruise control and a driver’s knee airbag.

Customers ordering a Mazda MX-30 First Edition will also qualify for the €600 wall box home charger SEAI grant. The car is also equipped with a Type 2 mode 2 charge cable for 3-pin plug charging and a Type 2 mode 3 charge cable for AC charging via home or public charge points.

The MX-30 has a range around 200 km
The MX-30 has a range around 200 km

Anything else?

Mazda promises an electric vehicle true to the brand’s ‘Jinbai Ittai – car and driver as one’ ethos. The MX-30 has been designed to deliver intuitive responses, natural feedback and involving handling, as we experienced on an early Mazda EV prototype drive test. Technologies such as Electric G-Vectoring Control Plus (e-GVC Plus) enhances chassis performance by using motor torque to optimise the front-rear load shift for improved stability.

Managing Director, Mazda Motors Ireland, John Perry, said:

“The Mazda MX-30 will offer a unique proposition to the electric vehicle market. The battery size was strategically chosen to allow for sharp, yet comfortable driving dynamics while staying true to overall CO2 minimisation. This will be one of the most stylish electric vehicles to come out in 2021 and will certainly cater to those who enjoy driving. I’m confident customers will be thrilled.”

Production of the new MX-30 has already begun in Hiroshima, Japan. Irish pricing for the rest of the Mazda MX-30 range will be announced later in the year.

To find out more about Mazda’s first electric SUV, read our MX-30 preview here from Mazda Europe’s launch event in Lisbon in December 2019.