The new Peugeot 208 is Car of the Year 2020!The new Peugeot 208 has been crowned the Car of the Year 2020 by a panel of judges made up of 60 European automotive journalists. It is the third time Peugeot has won the award since 2014 and it is the first Peugeot “2 series” to be awarded the prestigious prize.
The small Peugeot, which offers a full-electric version, collected 281 points and 17 individual top votes. With 242 points and the same number of best votes, the electric car Tesla Model 3 was second, while the last place in the podium was also for an EV, the Porsche Taycan, with 222 points. The rest of the finalists for the award were the Renault Clio (211 points), Ford Puma (209), Toyota Corolla (152) and BMW 1-Series (133).
The jury liked the new 208’s bold design and technology features, together with the “power of choice” customer offer; customers choose their preferred trim, then the powertrain, whether petrol, diesel or electric.
Jean-Philippe IMPARATO, Peugeot Brand CEO, said:
“I am particularly proud that the new Peugeot 208 has just won the Car of the Year 2020 prize. This trophy underlines the excellence of the work and great commitment of all the teams of the Brand and the Groupe PSA. It’s the first time that a Peugeot “2 series” has triumphed! Indeed, three Peugeot “Cars of the Year” are currently on the road; the 3008, the 308, and now the new 208. The COTY 2020 legitimates the Brand’s “power of choice” strategy. From now on, our customers will be able to choose between the electric Peugeot e-208 “Car of the Year” and the (ICE) Peugeot 208 “Car of the Year”!
Peugeot now takes its place amongst the top 3 brands with the most awards in the Car of the Year history, with six trophies. The new 208 follows the 3008 in 2017, the 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.
The panel of judges comprises 60 automotive expert journalists from 23 European countries. Founded in 1964, the award is the longest-running and most renowned European prize. The winner is announced every year at the Geneva International Motor Show. Last year’s winner was the Jaguar I-PACE.
The new Peugeot 208 is available to order now at dealerships nationwide.
