The new Peugeot 308
The new Peugeot 308 has arrived in Ireland

The new Peugeot 308 hatchback has arrived in Ireland and goes on sale priced from €31,765. The new generation of Peugeot’s compact car will be available with petrol and diesel engines, and for the first time ever, as a plug-in hybrid. An electric 308 will follow in late 2023.

The new 308 is the first model in the Peugeot range to use the French brand’s new logo and in Ireland it will be sold in three grades: Active, Allure and GT.

What’s new for the Peugeot 308?

The 55 mm extended wheelbase of the new generation 308 stretches the car’s silhouette and offers more space for rear passengers. The 20 mm height reduction combined with a soft nose visually lengthens the bonnet. The boot volume is now 412 litres, while with the rear seats folded, the maximum load is 1,323 litres.

LED light technology features across the range and contributes to the identity of the new 308, alongside hook-shaped daytime running lights on the front bumper. On the GT model, the full LED headlamps are even thinner, with Peugeot Matrix LED technology for greater efficiency and safety. The rear lights are also LED technology with a modern, brand-specific claw-like light signature.

The new 308 is available in seven colours including Olivine Green, Vertigo Blue, Elixir Red, Pearl White, Ice White, Artense Grey,and Perla Nera Black.

The interior of the new Peugeot 308
The interior of the new Peugeot 308

The new Peugeot 308 uses the brand’s latest generation of the Peugeot i-cockpit® with a 10″ digital panel and enhanced features across the range. The new compact steering wheel includes sensors that can detect the driver’s grip on the steering wheel when using the new driving aids.

The new infotainment system can store up to eight driver profiles and responds to commands of ‘Ok Peugeot’. Wireless smartphone mirroring now features and it is possible to connect two phones via Bluetooth at the same time.

New equipment and plug-in hybrid for the first time

New equipment features include long-range blind spot monitoring, rear traffic alert, high-definition 180° reversing camera with integrated cleaning nozzle, 360° parking assistance with 4 cameras (front, rear and side), proximity hands-free start access, a fully heated windshield and steering wheel, and automatically tilting rear view mirrors when reverse gear is engaged.

The new Peugeot 308 is built from an evolution of the EMP2 (Efficient Modular Platform) multi-energy platform, so it can accommodate electrified powertrains. All models use an automatic transmission.

The 308 range kicks off in Ireland with a 1.2-litre turbo petrol engine with 130 hp, priced from €31,765. A 1.5-litre diesel with 130 hp is available from €33,515.

There will be two new Peugeot 308 plug-in hybrids available from launch, with 180 hp (from €40,785) or 225 hp (from €48,785 in GT trim only).

The plug-in hybrids use a 12.4 kWh battery with a driving range of up to 60 km (WLTP) on electric power. A 3.7 kW charger comes as standard, charging the 308’s battery to full in 7 hours from a standard socket. There’s also the option of a 7.4 kW charger for a full charge in 1 hour and 45 minutes from a 7.4 kW wall box.

A new Peugeot 308 SW will follow in July and will cost €1000 more.

The Peugeot 308 SW will join the range in July
The Peugeot 308 SW will join the range in July