Skoda Ireland is predicting a rise in demand for their 4×4 range, with the arrival of the ‘Beast from the East’ this week.

Skoda’s prediction follows trends seen by the car brand after the severe winter snow in 2010 and 2011, where Skoda 4×4 sales increased fivefold the following year.

According to Skoda, the idea that all-wheel-drive only provides real benefits in winter on snow-covered or icy roads is a common misconception and their all-wheel-drive technology improves active safety all year round.

Speaking about ŠKODA’s 4×4 vehicles in Ireland, Mark Mulvaney, ŠKODA PR Manager, said:

“The all-wheel-drive market is extremely weather dependent. In 2012, we saw a huge increase in sales for our 4×4 range and we expect this trend to be repeated with the arrival of the snowstorm, this week. However, our 4×4 range is not just for snow storms that happen twice every decade – each 4×4 we produce proves to be a safe and loyal work horse in many other conditions, including towing trailers and boats, as well as on rough or slippery terrain.

“We are one of the few car brands that provide all-wheel-drive options across a range of models, from the Octavia and Superb to our latest SUV additions, so those looking to change or upgrade their car have plenty of options to choose from. In fact, Skoda is one of the longest-established brands to feature all-wheel-drive technology, first testing 4×4 systems back in the 1930s.”

The Skoda Octavia, Superb, Karoq and Kodiaq ranges are all available with 4×4. For further information visit www.Š