Audi Ireland_AR Experience_1

Audi Ireland Launches Exclusive Augmented Reality Consumer Experience

Audi Ireland_AR Experience_1
Audi Ireland is debuting a new Augmented Reality experience for customers entering the dealership 

Audi Ireland has announced the launch of its new augmented reality (AR) consumer experience, exclusively across a number of select Irish Audi dealerships.

The new AR technology will allow Irish customers to be the first in the world to immerse themselves in the latest technology features of the new Audi A7, and is set to represent a global first in the automotive retail industry.

Audi Ireland has partnered with leading Irish experiential technology agency, vStream to launch Audi’s first global pilot programme in Ireland.

Using Microsoft HoloLens, the world’s first self-contained, holographic computer, customers can interact with bespoke built, holographic digital content that augments the latest Audi models and provides a better customer experience in the dealership.

Taking a step beyond virtual reality software, a mixed reality platform was chosen to provide the optimal immersive experience for Audi customers. Instead of peering into a virtual world through a VR headset, customers will now be able to experience the technology’s augmented reality projected on to their real-world surroundings within the Audi showroom.

The experience, which takes approximately 10 minutes, is broken into three modules; Exterior Design, Interior and Technology. As part of the experience, Simone, a holographic character, acts as a guide to the bespoke holographic graphics, 3D sound and video files to tell the Audi technology story.

Richard Molloy, Head of Marketing, Audi Ireland said: “We, at Audi Ireland, are excited to be at the forefront of customer experience technology for the Audi brand on a global scale. For us, it represents the next step in the evolution of one of our core objectives - to become the leading customer experience brand. We are excited to join forces with vStream and by the prospect of creating a first for our customers, a first for Audi and a first for Ireland. We are encouraging Audi fans and customers to call into our Dealers and check out the state of the art technology experience for themselves.”

Andrew Jenkinson, Director & Co-founder, vStream said: “As an international experiential agency at the forefront of augmented reality and mixed reality technology, we at vStream are excited to be working with a global brand such as Audi to launch a global first in Ireland. For us, working with Audi Ireland represents strong synergies in terms of a shared goal in spearheading unique customer experiences through cutting-edge technology.”

The world first AR experience is now available in three Audi pilot dealerships: Audi North Dublin, Audi Centre, and Audi Galway.

The new Audi R8 Spyder V10

Win An Audi Brand Experience with Audi Ireland And Today FM

Audi Ireland and Today FM have teamed up to give away 15 places to an exclusive two-day Audi brand experience in Germany.

The 15 lucky winners, along with a guest of their choice, will fly to the global home of Audi in Ingolstadt, Germany on 28th and 29th June 2018. The exclusive prize will an opportunity to drive the Audi R8 V10 Plus and Audi S5, go off-roading in the Audi Q7 and receive a behind-the-scenes tour of the Audi factory and the Audi Museum.

Book An Audi Service To Enter

Audi customers who book an Audi Major Service on between February 12th and April 30th will automatically be entered into the draw to win one of the first ten places. The winners will be selected at random and announced at 3pm on 30th April.

Cian Cox, Aftersales Marketing Specialist with Audi Ireland said: “We are really thrilled to be able to offer our service customers an exclusive experience to acknowledge their custom and loyalty to the Audi brand and their local authorised Audi dealer. We have some very enthusiastic and loyal ambassadors to the Audi brand and we feel that letting some of our customers tour the facility where their cars are made, as well as driving our ultimate performance model, the Audi R8, is an exciting way to reward our customers for keeping their servicing needs within the Audi Dealer network.”

For more information on Audi’s new service booking platform visit or contact a local authorised Audi dealership.

2019 Electric Audi SUV

Online Reservations Open For 2019 Audi Electric SUV

An Audi electric SUV based on the Audi e-tron quattro concept will go on sale in Ireland in 2019. It's the brand's first fully electric model.

According to Audi, the sporty SUV will combine "the space and comfort of a typical large, luxury model with a range suitable for everyday use and for longer journeys".

The new electric Audi SUV will have seating for five, a range of up to 500 kilometres (NEDC) and a charging capacity of 150 kW in just under 30 minutes.

Audi Ireland has already opened an online pre-registration tool where customers can leave a refundable €2,000 deposit to be one of the first to order this electric SUV ahead of delivery in early 2019.

Audi and IONITY e-mobility alliance

Buyers of the new Audi SUV will be able to avail of the IONITY fast-charging network.

Audi, along with BMW Group, Daimler AG, Ford Motor Company and Volkswagen Group have announced the formation of an e-mobility alliance to collectively spearhead the creation and implementation of a fast-charging network in six key sites across Ireland.

Ionity’s main site partner, Topaz, will facilitate five out of the six strategic sites and will have a total of over 30 charging points in service areas on major transit routes.

The majority of the charging stations are set to be available in advance of the market introduction of the Audi’s new electric SUV.

Audi customers will be able to avail of an exclusive ‘e-tron Charging Service’ offering premium access to a network of circa 45,000 charging stations across Europe. This ever-expanding network includes AC and DC chargers as well as those units that form part of the Ionity partnership.

2019 Electric Audi SUV
Audi's Irish customers can place a €2000 deposit online for the new electric Audi SUV

Commenting on the announcement Henning Dohrn, Brand Director, Audi Ireland said, “We’ve reached a real milestone moment with this announcement as it’s the first time we will launch a fully electric model, to the Irish market.  It is a hugely exciting time for Audi and our customers because we are not only unveiling a state- of- the- art BEV model, but also the wider infrastructure to support it through our JV.  This will ensure the necessary infrastructure will be in place to support the future needs of customers across Ireland”

For more information on how to secure guaranteed access to priority ordering and to be among the first to place an order at the end of this year visit

Customers will need to place a refundable deposit of €2,000 which will be off set against the purchase price. Model pricing will be announced later this year.