DS Automobiles Returns To Ireland!

Gowan Distributors, DS Automobiles Importer in Ireland, has officially launched the all-new DS Automobiles line up. The French premium brand's large flagship SUV, the DS 7 Crossback, and the compact DS 3 Crossback will go on sale shortly from the new DS Store Dublin, located at Gowan Motors on Navan Road in Dublin 15.
These models will be joined by the new DS 9 saloon and DS 4 hatchback in time for January 2022 sales.
The DS 3 Crossback is available in petrol, diesel and as an all-electric (E-TENSE) model. The DS 7 Crossback is available in petrol, diesel and plug-in hybrid (E-TENSE) versions.
The new DS 7 Crossback E-TENSE plug-in hybrid combines a petrol engine, battery and electric motor. It has a combined 225 hp and can be driven on electric power alone for a range of up to 55 km (WLTP). An all wheel drive version with 300 hp is also available, along with petrol and diesel models.
Pricing for the DS 7 Crossback in Ireland starts from €42,695 on the road including delivery charges. Customers can choose from three grades - Performance Line, Performance Line+ and top of the range Prestige spec - with a high level of standard equipment and premium features.

The DS 3 Crossback is new to Ireland in 2021 and goes on sale with petrol and diesel engines, as well as the all-electric DS 3 Crossback E-TENSE.
This compact SUV marks a stylish entry into the DS range, with pricing starting from €28,990 on the road, including delivery charges. There are three grades on offer to Irish customers - Elegance, Performance Line and top of the range Performance Line+ - and four interior personalisation options - Opera, Rivoli, Bastille and top spec Performance Line. Each grade is inspired by Paris and known as the DS Inspirations.
The DS 3 Crossback is the first car to feature the latest upgrade of the PureTech with a 155 hp petrol engine mated to the EAT8 (Efficient Automatic Transmission with 8-speeds). Two other PureTech engines (130 and 100 hp) complete the range of petrol engines compatible with the latest Euro 6.3 standards. A BlueHDi, diesel engine in 110 hp output, is also available from launch.
The electric DS 3 Crossback E-TENSE uses a 50 kWh battery to give a range of up to 320 km (WLTP).
Commenting at the launch, Des Cannon, Managing Director at Gowan Distributors, DS Automobiles Importer in Ireland said:
“We are absolutely thrilled to bring a new premium brand – DS Automobiles to the Irish market. And, while today sees the launch of two fantastic models: DS 3 and DS 7, the DS model range is set for a major expansion in the coming year, with the launch of the all-new DS 9 luxury saloon, and the all-new DS 4 model, and further two models launching by 2022. The DS Automobiles brand has a strong investment in electrification, offering customers a 100% electrified range from its inception in 2019, and from 2025 DS Automobiles it will sell solely E-TENSE models (BEV and PHEV). I am certain that a strong product line up, coupled with our committed retail partner - Gowan Motors, will see the DS Automobiles brand excel in the Irish market over the years to come”.
Customers can register their interest for DS models on the website: www.dsautomobiles.ie.
