Sales of the Ford Focus are at just over 50% petrol

Ford Ireland Comment On Continuing Rise Of Petrol

Sales of the Ford Focus are at just over 50% petrol
Sales of the Ford Focus are at just over 50% petrol

Figures from the Society of the Irish Motor Industry (SIMI) show that although year on year new car sales are down for 2019, there is a consistent rise in the number of motorists opting for petrol over diesel cars.

In January 2019, 45 percent of new cars sold in Ireland were petrol models. That figure for petrol models is an increase from 39 percent in January 2018 and 32 percent in January 2017.

The resurgence of petrol in the sales of Ford models in Ireland is even more pronounced than the wider market. For example, for the Ford Focus (3rd bestselling car in January 2019), the share of petrol models has increased from 21.8 percent in 2018 to 51.8 percent so far in 2019.

Ciarán McMahon, Ford Ireland Managing Director and Chairman, said, “A petrol model is the correct choice for many Irish motorists.  However, when the CO2-based tax regime was introduced back in 2008, we saw a huge migration to diesel models because the tax system favoured the lower emissions of diesel engines.

But for many motorists diesel was not the right choice for them mainly because their annual mileage in the car was not enough to justify the extra cost of a diesel. In addition, many new diesel-converts were not aware that diesel particulate filters (present in all modern diesels) required an occasional long run in the car at motorway speeds in order to burn off the particles of soot and carbon that are trapped in the filter.

Failure to do that would allow the filter to become clogged and in extreme cases would require the filter to be replaced at a considerable expense.  Our dealers have told us that this was becoming an occasional occurrence for a proportion of typically urban motorists who were not driving sufficient mileage in their diesel models.”

Back in 2009, Ford was the first manufacturer to develop a successful small turbocharged petrol engine - the award-winning 1.0 litre EcoBoost petrol engine - that Ford claim has contributed to swinging the pendulum back in favour of petrol. In the intervening years, practically all other car manufacturers have developed their own small turbocharged petrol powertrain.

“The EcoBoost engine has been instrumental in turning the tide in favour of petrol for our top-selling models such as Fiesta and Focus,” concluded McMahon.


Paul O’Sullivan, Ford Ireland Director of Sales; Ciarán McMahon, Ford Ireland Chairman and Managing Director; with Ray Porter and David Porter of Porter Ford.

Porter Ford Appointed As Ford Dealer In Sligo

Paul O’Sullivan, Ford Ireland Director of Sales; Ciarán McMahon, Ford Ireland Chairman and Managing Director; with Ray Porter and David Porter of Porter Ford.
Paul O’Sullivan, Ford Ireland Director of Sales, Ciarán McMahon, Ford Ireland Chairman and Managing Director, with Ray Porter and David Porter of Porter Ford.

Ford Ireland has appointed Porter Ford in Castlebaldwin, County Sligo, as a Main Ford Dealer.

Porter Ford will offer the full range of Ford’s passenger and commercial vehicle range from their new dealership facility, which employs 12 people.

Speaking about the new dealer appointment, Ciarán McMahon, Chairman and Managing Director of Ford Ireland, said: “We are delighted to be bringing Porter Ford on board as a Main Ford Dealer in Sligo.  David and Ray Porter who will be heading up the Dealership both have an excellent business pedigree. Ray has extensive automotive experience with some 12 years in the motor trade. David has spent nearly 20 years in the finance sector and his most recent years with the family chartered accountant practice in Sligo. Both brothers are rooted in Sligo and are looking forward to raising the Ford profile there. The new Dealership will be a great boost for Ford’s business in Sligo and surrounding counties”.

Ray Porter, Director of Porter Ford, said: “We are really excited about the prospect of setting up a Ford Dealership in our home county of Sligo.  Ford cars and vans are some of the best on Ireland’s roads today and, rightly, have a broad and loyal customer-base.  We can’t wait to bring the latest award-winning Ford passenger and commercial vehicle models to motorists and van operators in Sligo and adjoining counties”.

Porter Ford is located at Castlebaldwin on the N4 route to Dublin, 10 minutes from Sligo town. The new dealership will offer new/used car and van sales, business leasing, finance, servicing and parts sales.


search for Ireland's oldest Ford Fiesta

Ford Launches Search For Ireland’s Oldest Fiesta

search for Ireland's oldest Ford Fiesta
The Ford Fiesta Mk 1 launched in 1976. Ford Ireland is now looking for Ireland's oldest Fiesta.

The Ford Fiesta is 40 years old this year and as part of the car’s 40 year celebrations, Ford in Ireland is hoping to uncover Ireland’s oldest Fiesta.

First introduced in 1976, the Fiesta is Ireland and Europe’s favourite small car, and has sold more than 17 million units around the world since launch.

In Ireland, some 180,000 Fiestas have been sold giving it a rightful claim to the country’s longest-standing and favourite small car.

“The Fiesta has had such a unique and exceptional heritage in Ireland,” commented Ciarán McMahon, Chairman and Managing Director of Ford in Ireland.  “It has been part of the family for countless households down through the years and is the car that most of us actually learned to drive in – experiences like that build a unique and strong affinity.”

“Fiesta succeeded in staying popular by changing with the times and always staying right up to date.  The latest version is a testament to that – stylish, great driving dynamics, excellent fuel economy, but as technologically advanced as models selling for a multiple of the price of the Fiesta.  That is why the latest version of Fiesta has been the top-selling small car in Europe for the last four years and I am sure the next 40 years will be just as successful for Fiesta.”

Back in 1976, the Fiesta went on sale for the price of £2,365 and came with options including a screw-off aerial.  Today’s Fiesta is geared towards the ‘connected’ generation, with connectivity to smartphones, apps and the latest voice control technologies.

In its search for Ireland’s oldest Fiesta, Ford is hoping that owners of early Fiestas will come forward and contact their local Ford Dealer. The owner of Ireland’s oldest Fiesta and their car will be guests of honour at a special celebratory event for 40 years of Fiesta that will take place in late September.

For details of your nearest Ford Dealer go to ford.ie and also keep an eye on the Ford Ireland Facebook page for regular updates on Fiesta 40 activity.

Caroline Kidd


Ford Mondeo AWD ireland

Ford Ireland Launch Further All Wheel Drive Options

You can now buy a Ford Mondeo, S-MAX. and Galaxy with all wheel drive. This ‘intelligent’ new system can help drivers tackle off-road terrain, improve grip on slippery roads, and even optimise performance for track driving.

At a test drive event in Mondello Park, Ford Ireland demonstrated how the new ‘Intelligent All Wheel Drive’ (AWD) system improves traction on models such as the Mondeo and S-MAX..

When equipped, this new system delivers a seamless transition of torque between all four wheels to provide a more secure footing on the road especially in slippery conditions. Intelligent All Wheel Drive measures how the car’s wheels are gripping the road surface and can adjust torque delivery up to 50/50 between the front and rear wheels in under 20 milliseconds – twenty times quicker than it takes to blink. By only delivering torque where and when it is needed, Intelligent All Wheel Drive has minimal impact on fuel-efficiency and CO2 emissions compared with permanent four wheel drive systems.

Ford now offers 8 out of 17 vehicle lines in Europe with all wheel drive or four wheel drive technologies, compared to just three models in 2012. Models include the Focus RS high-performance hatchback, the Ranger pick-up, new Ford Edge and Kuga SUVs, Mondeo range including Vignale, Galaxy and S-MAX. The Ford Transit also features a unique Intelligent All Wheel Drive system, offering class-leading traction and dynamics and featuring a selectable all wheel drive lock mode for optimised grip in extreme conditions.

The company expects to sell 139,000 all wheel drive and four wheel drive vehicles across Europe in 2016 – a 120% increase compared to 2014.

The new Mondeo AWD range starts from €34,895 for Zetec 5-door AWD 2.0 litre TDCi 150PS from (€31,695 for similar FWD model). S-Max AWD range starts from €42,185 for Zetec 5-door AWD 2.0 litre TDCi 150PS (from €38,985 for similar FWD model). Galaxy AWD range starts from €45,285 for Zetec 5-door AWD 2.0 litre TDCi 150PS (from €42,085 for similar FWD model).

Caroline Kidd