Toyota has kicked off 2018 as the best-selling car brand in Ireland according to statistics released today from the Society of the Irish Motor Industry (SIMI). Toyota Ireland is attributing this sales success to significant demand for its hybrid range.

In January 2018, Toyota secured a 11.83% market share, garnered through the sale of 4,393 passenger vehicles, 48% of which were hybrid.

Hybrid accounted for 49% of sales of the Toyota Yaris and RAV4, 71% of sales of the Auris and 77% of sales of the new C-HR SUV.

Toyota Ireland’s Chief Executive Steve Tormey said,“We’re delighted with the strong start to 2018, particularly with how well our hybrid range has performed, which is ahead of our powertrain mix predictions. With close to 50% hybrid mix of our total passenger car sales, it’s very clear that hybrid is the best technology in the market today to meet customers’ needs for more environmentally friendly and better driving experiences. With diesel now accounting for only 21% of our car sales, it’s clear Toyota customers are ahead of the market in their move out of diesel and into hybrid.”

Looking at the overall sales mix Ireland in January, hybrid accounted for 6.26% of the entire car market, which represents a 73% year on year increase. Diesel sales have fallen by 17% year on year.

Caroline Kidd