Volkswagen Group Ireland represents the Volkswagen, Skoda, Cupra, Seat and Audi brands in Ireland
Volkswagen Group Ireland represents the Volkswagen, Audi, Cupra, Seat and Skoda brands

Volkswagen Group Ireland has announced record-breaking sales for 2025, together securing a 29% share of the overall new car market.

It was a historic year with 40,950 vehicle registrations across its six brands: Volkswagen Passenger Cars, Audi, Cupra, Seat, Skoda and Volkswagen Commercial Vehicles.

The Group also showed leadership in electric vehicles, with its brands accounting for more than one in four new electric vehicles sold.

The Volkswagen ID.4 finished 2025 as Ireland’s bestselling electric vehicle, topping the sales charts for a fifth consecutive year with registrations up 35% in the past 12 months alone.

2025 a strong year for Volkswagen Group brands

Skoda achieved record sales for the third year in a row, and was the third bestselling car brand in Ireland in 2025. Its success was helped in part by a 300% surge in electric vehicle registrations thanks to the arrival of the facelifted Enyaq and the all-new Elroq.

Cupra continued to grow with registrations up 55% in 2025 thanks to the arrival of new models like the Tavascan and Terramar, and facelifted versions of the bestselling Formentor and the Leon.

Registrations of Volkswagen Commercial Vehicles rose 39%, helping it achieve second place overall in light commercial vehicle sales.

Audi launched a slew of new models in 2025 and says it has increased its BEV and PHEV share to 40% of the 2026 order bank.

New Volkswagen Group cars, vans and SUVs on the way in 2026

Volkswagen Group will launch 20 new models in the year ahead across its passenger car and van brands.

Skoda will launch two new electric SUVs, the compact Skoda Epiq and the Skoda Peaq seven-seater, as well as a heavily updated Superb plug-in hybrid. There are also special 130th anniversary editions available of the Fabia and Enyaq.

The new Cupra Raval small electric hatchback will arrive in September, marking a new entry into the brand’s range of cars and SUVs. Sister brand Seat is also having a revival of its own, with updated 2026 versions of the Ibiza and Arona on sale now.

Volkswagen will also have a strong year ahead with the arrival of the Golf GTI Edition 50, all-new T-Roc, ID.Polo and ID.Cross.

On the van side, the brand will launch the all-electric Volkswagen e-Caravelle.