Over the summer, Volkswagen Ireland wanted to engage with Ireland’s Volkswagen community in a contemporary way. With this in mind, a competition was developed in collaboration with the Snapys entitled ‘Volkswagen Snapshot’, an Instagram-based photo competition designed to be an exercise of self-expression and participation with the brand.
Volkswagen received 5,000 entries over two months and they selected their twelve favourites to be curated into the 2018 Volkswagen Snapshot Calendar.
Each calendar will cost €10 and all proceeds go to Pieta House.
The calendars, featuring a variety of images taken by contestants, include a wedding in a vintage VW camper to scenes from the streets of Dublin.
Mark McGrath, Head of Marketing Volkswagen Ireland, said: “The 2018 Volkswagen Snapshot, for us, represents the long-standing and continued connection between Ireland and the Volkswagen brand. It was a tough selection process but these 12 images showcase the amazing talent we have in this country. We’re absolutely thrilled to be partnering with Pieta House and are looking forward to raising as much as we can for such a good cause.”
To purchase a calendar visit – http://www.2018.vwsnapshot.ie/
The new 2018 calendar from Volkswagen