Volkswagen Ireland has launched a new competition for Instagram users. Volkswagen Snapshot is an Instagram-based competition that invites users to submit photographs in 4 categories: ‘Abstract’, ‘Roadtrip’, ‘Technology’ and ‘Volkswagen’ using the hashtag #VWSnapshot with the relevant category hashtag.

The competition has been launched in collaboration with The Snapys, an innovative series of competitions, events and awards for the global community of Instagrammers.

Volkswagen Ireland Instagram Competition
Volkswagen is inviting Irish Instagram users to use their creativity to snap a winning entry

Prizes include cameras and smart watches, and for the overall winner, a weekend trip to Berlin. Twelve entrants will also be selected as the ‘Volkswagen Favourites’ and their images will be collated to produce the 2018 Volkswagen Snapshot Calendar, with all proceeds from the sale of the calendar going to a Volkswagen Ireland 2018 charity partner. The twelve winners will also receive a trip to Wolfsburg in Germany, the home of Volkswagen.

Commenting on the launch of the Snapshot competition, Volkswagen Ireland Digital Marketing Manager Mark McGrath said, “Volkswagen Snapshot is first and foremost about photography. We’ve partnered with The Snapys, Ireland’s premier Instagram competition, to engage with Ireland’s photography and Volkswagen communities. We’re especially looking forward to creating our 2018 Snapshot calendar using imagery produced by the Irish Volkswagen community.”

Conor Lynch, CEO of Connector who created The Snapys said “We’re thrilled to be partnering with Volkswagen and announcing this fantastic opportunity for the community of emerging Irish photographers to win great prizes and showcase their talent worldwide! Happy snapping!”

The Volkswagen Snapshot competition is now open and the closing date for entries is June 30th 2017. To enter and find out more, visit

Caroline Kidd