Windsor Motor Group Promotes Online Car Sales

Windsor is the first motor group in Ireland to adapt to social distancing by enabling customers to buy cars online from the comfort of their home and to arrange for contactless delivery.

The motor group is experiencing a significant surge in interest from online car buyers as consumers adapt to the Coronavirus crisis and the temporary closure of car sales showrooms nationwide.

Windsor invested over €1 million in the development and launch of its online sales platform in late 2018, enabling consumers to buy, finance and trade in cars without visiting a sales showroom.

How does it work?

Visitors to the Windsor website can view, reserve and buy any Windsor used car online. Online payment is processed through Stripe or via their bank credit card. Buyers can also use the site to calculate and complete an end-to-end finance application.

Peter Nicholson, Managing Director at Windsor, said:

“Every car dealer is going to have to adapt to online selling and contactless delivery when sales activity resumes in the coming weeks and months. We know that consumers are spending a lot of time online during the lockdown and we are witnessing a big surge in our web traffic. In light of the current conditions we have added a contactless delivery service for our online buyers for when the market reopens.” 

“Visitors to www.windsor.ie can fully finance and buy a car without leaving their home and arrange to have it delivered to them fully sanitized with a contactless handover. The existing restrictions that apply to the motor industry clearly mean that we can not deliver the car until our showrooms reopen but that reality has done little to deter interest from online buyers,” he added.

“Digital has been re-shaping car sales for some time but we expect that this will accelerate as people continue to practice social distancing and Windsor is well placed to move with the times,” said Mr. Nicholson.

Who are Windsor?

Established in 1964, Windsor employs 450 people and is a leading approved dealer for Nissan, Renault, Dacia, Opel, Peugeot, Mazda and Citroën. It operates state-of-the-art showrooms in Dublin, Galway, Meath, Wicklow and Louth with all the latest models on display, as well an extensive range of Windsor Certified Used Cars.