WIT Students Promote Car Rental In The South East
Enterprise Rent-A-Car has teamed up with Waterford Institute of Technology (WIT) to give marketing students at the college a taste of a real-life marketing brief.
The students were divided into teams and asked to devise an advertising strategy, including a video element, to promote leisure car rental in the South East area.
Hazel McPartlan and Neasa O’Brien from Waterford City, Eibhlin O’Keeffe from Newcastle, Clonmel, Co. Tipperary, and Jenna Eustace from Enniscorthy, Co.Wexford - who together entered the competition as team ‘Media Edge’ - came out on top with their project called ‘ERAC Bucket List’.
The girls produced a video that featured them travelling by car to popular tourist spots in the South East that are not accessible by public transport, like Mahon Falls in Waterford and Hook Lighthouse in Wexford.
It’s a fun, creative video that showcases all the great places you can visit in the South East with the freedom of driving a rental car.
The release of the video coincides neatly with the recent launch of Ireland’s Ancient East tourism initiative, with the students tapping into the popular landmarks and hotspots along this newly promoted trail in the South East of Ireland.
Commenting on the winning project, George O’Connor, Managing Director, Enterprise Rent-A-Car said: “We were overwhelmed by the level of expertise, creativity, and enthusiasm that the students brought to this competition and I’d like to commend all participating teams on their great work. The winning strategy ‘ERAC Bucket list’ is a fun and original campaign that is on message and one that we could implement as a marketing campaign almost immediately.”
Marie O’ Dwyer, Marketing Lecturer, School of Business, WIT, said: “Live projects such as this enable the students to gain professional experience. Students develop useful skills and at the same time make a tangible and valuable contribution to the client organisation. This project had an impressive impact on student morale and students perceived it as a challenging but rewarding and enjoyable experience. We are very grateful to Enterprise Rent-A-Car for providing our students with this amazing opportunity and for hugely enhancing their learning experience in WIT.”
This is the fourth year that Enterprise Rent-A-Car has collaborated with Waterford IT to offer students this unique experience.
Caroline Kidd
Morgan Cars Are Back In Ireland
Ireland’s new Morgan dealership officially launched
Kirwan’s Garage in Camolin, Co. Wexford, has been awarded a prestigious Morgan dealership.
The new dealership, currently the only one of its kind in Ireland, was officially launched last month.
The launch revealed a lively Morgan scene in Ireland, with many enthusiasts and collectors defying the January cold to drive to the event and display their cars outside.
Commenting on the addition of the historic handbuilt British sports car to his portfolio of new and used cars, Donal Kirwan said: “I’ve always had an interest in Morgan cars. It’s a family owned business and has been for a hundred years and their ethics and values are very similar to our own.”
Also in attendance was Mark Ledington of Morgan Motor Company, who flew into Ireland to help officially launch the new dealership. Speaking at the event, he said how delighted the car manufacturer was to have a representation in Ireland at Kirwan’s, “for hopefully decades to come”.
“We choose our dealers carefully and we do not appoint dealers for volume sales,” said Mark.
He added: “We were impressed with the attention to detail and level of customer service at Kirwan’s. It’s a long running family business and a good match for us.”
The event was an opportunity to get up close to some beautiful samples of some of the range, including the Plus 4 and a modern take on the iconic 3 Wheeler.
The Morgan Motor Company based in Malvern, UK, has been making bespoke sports cars for over a hundred years. Each car is handbuilt to the highest standards of craftsmanship, and just 1300 cars are built each year at the factory in Malvern.
The company will tailor your car exactly to your specification with a range of options and upgrades available, from the paint colour and upholstery, to even the piping on the carpets.
Kirwan’s will be selling the full portfolio of Morgan cars. The 3 Wheeler, will sell from roughly €42,000, the 4/4 from roughly €52,995 and a Plus 4 from around €60,000, all depending on the level of specification.
Caroline Kidd