The new DS 4 is expected to go on sale in Ireland in early 2022!
The new DS 4 is expected to go on sale in Ireland in early 2022

The Irish distributor of DS Automobiles has confirmed that the brand will relaunch in Ireland in 2021, with their line-up of cars to be bolstered by the arrival of the all-new DS 4 hatchback in early 2022.

Gowan Group, who already distribute Peugeot, Honda and Opel cars in Ireland, has been appointed as the new distributor for the French premium carmaker.

DS 4 hatchback debuts plug-in hybrid tech

The new DS 4 will compete in the market as a high-end, C-segment hatchback and will be available with a choice of powertrains, including the ‘E-TENSE’ plug-in hybrid (PHEV). This exciting new model has been designed to combine some aspects of a coupé-SUV with a traditional compact hatchback.

A new DS 4 CROSS will also go on sale with some cosmetic enhancements to give the perception of a more rugged crossover-style vehicle. This model will also have the exclusive option of Advanced Traction Control for improved grip, with sand, snow and mud modes, and Hill Assist Descent Control.

The DS 4 CROSS will have a more crossover inspired look
The DS 4 CROSS will have a more crossover-inspired look

A DS 4 PERFORMANCE LINE will crown the line-up with a sportier appearance, distinctive black alloy wheels and exclusive interior finish.

In fact, the bulk of the range will sit on 19″ alloys, but 20″ can also be accommodated thanks to a “Tall & Narrow” offering designed to limit aerodynamic disturbance and lower CO2 emissions, while maintaining an attractive design and comfort.

Inside the 2021 DS 4

There is a new interior design that features the latest in touchscreen and digital technology for the DS brand. With the DS 4 aimed at the higher end of the market, we are promised a mix of leather, Alcantara®, forged carbon, wood and new upholstery techniques inside the new French mademoiselle.

Technology features will include a completely re-imagined 10-inch infotainment system controlled by voice and gesture, and an extended head-up display touted as an ‘avant-garde visual experience’ that is a first step towards augmented reality. With new immersive technology, vital driving information is projected directly onto the road. Using an optical illusion, data is displayed four metres ahead of the windscreen.

The interior of the new DS 4
The interior of the new DS 4

We’re told that the new DS 4 will also have a competitive 430 litres of boot space, with hands-free opening and a powered tailgate available.

Developed for high-end refinement

According to DS, the DS 4’s ‘EMP2’ platform – already shared with some other Peugeot and Opel cars – has 70% new or exclusive parts.

Plug-in hybrid technology is offered from launch, with the DS 4 E-TENSE promising 225 hp and a pure electric range of up to 50 km (WLTP).

‘PureTech’ turbo petrol engines will also be offered with 130, 180 and 225 hp, though we don’t know yet if all these will come to Ireland. There will also be a BlueHDi diesel engine offered in the new DS 4. All these models will be exclusively available with an 8-speed automatic gearbox.

To ensure premium levels of comfort and refinement, DS has used techniques like bond-welding, as well as completely redesigned suspension and steering components. The new DS 4 will also feature the brand’s suspension damping technology that uses a camera to anticipate irregularities in the road surface and makes the suspension harder or softer depending on what’s required.

Plug-in hybrid technology debuts for the first time in the DS 4 range
Plug-in hybrid technology debuts for the first time in the DS 4 range

Anything else to know about it?

Seven colours will be available, including Pearl Crystal, Platinum Grey, Red Velvet, Pearl White, and Perla Nera Black, and two new ones, Copper Gold and Lacquered Grey.

DS was founded in 2009 as a spin-off of Citroen, with the DS 3 the first vehicle launched for the brand, followed by the DS 4 and DS 5. In 2015, it became a standalone brand and later moved into the SUV market with the launch of the DS 7 Crossback, the DS 3 Crossback, and all-electric DS 3 Crossback E-TENSE.

The new DS 4 will support the company’s continued growth in markets around the world.

A spokesperson for DS Ireland confirmed that a dealer for the brand will be appointed soon, allowing the start of sales of DS 7 and DS 3 Crossback in Ireland to begin once again. A new DS 9 premium saloon will follow later in 2021, before the first DS 4 cars begin to arrive in the first quarter of 2022.

DS Ireland is making a comeback with new models to launch in 2021
DS Ireland is making a comeback with new models to launch in 2021